Important to those who think Apple is a competitor
The world is not flat: Apple unveils 'fresh, light' iOS 7 - Computerworld
what we saw today, especially iOS 7, showed that Apple is not one to go after the latest fashion, the latest thing, but creates for those who appreciate the experience that Apple provides. And those customers are the best customers for Apple. "Familiar, but fresh and modern
The world is not flat: Apple unveils 'fresh, light' iOS 7 - Computerworld