It's not just science fiction. Microsoft is working to make calendar, e-mail and other 'super' apps smarter by embedding entity information directly into them.
Microsoft execs made it official earlier this year: Bing is more than a Web search engine. It's also a dev platform.
Fulling grasping what this means and understanding how Bing will influence the future of products at Microsoft isn't all that intuitive. I think this is one reason why some outsiders think it would be prudent and easy for Microsoft to simply sell off its search business as a way to boost the Microsoft stock price.
Last week, I had an "aha!" moment about how the Redmondians are thinking about the future influence of Bing thanks to Distinguished Technical Engineer James Whittaker, who spoke at the Business Insider Ignition conference in New York City.
Whittaker -- a Softie who joined Google, returned to Redmond and lived to tell about it -- is one of a handful of developers working on a new evangelism team at the company. Prior to joining the new deep-tech evangelism team, Whittaker's most recent gig at Microsoft was development manager for the Microsoft knowledge platform as part of the Bing team.
Read more at: Microsoft envisions a not-so-distant future where apps are 'Bingified' | ZDNet
