I think MS wants to demonstrate a willingness to give customers what they want but in the background I think what they really want is to gradually move to a subscription service for Operating Systems just like some of their other products and other software vendors like the AV/Malware vendors and Malwarebytes who has just recently changed their business model to a subscription service.
Cloud Based OS's
I also think that at some point in the future (may be a while) the full OS will not reside at the local device level but on a Cloud Server which could give individual users a lot of flexibility. I think this is already happening with the big emphasis on Apps where the entire complex program will not reside on the local device.
Things are going to change and I believe that is a certainty, we just don't know how and how fast.