The PC industry just doesn't get it

The PC industry still doesn't get it - Neowin

"The OEMs need to learn that whether it’s with Windows, Android, Linux, or some other future platform, the only way to win people’s hearts and minds is through good design and execution of products and marketing. Simply packing the most numbers possible into a generic plastic case, and pricing it as low as you can is not a solid marketing strategy. Apple changed the game, and average consumers no longer care, and don’t want to learn what terms like quad-core, GPU, multi-touch, IPS, OLED, etc. mean."

 

[Ray8]

I bloody don't care if you can't use the 520, I'm using that to make a point which you obviously dodged.

I didn't dodge anything. What's the point of citing as an example, something that one can't use?

 

[Coke Robot]

I bloody don't care if you can't use the 520, I'm using that to make a point which you obviously dodged.

I didn't dodge anything. What's the point of citing as an example, something that one can't use?

I didn't even use that as an example as something YOU can use, I used that as an example to show how a smartphone can be built and designed cost effectively, not cheap. I can use the 520 here in the US, I don't care about that nor do I care if you can.

 

[Ray8]

Yeah, it's like how great the Surface Pro is, but kind of a moot point if you can't get one.

 

[Coke Robot]

Yeah, it's like how great the Surface Pro is, but kind of a moot point if you can't get one.

What's the difference if you've interacted, played around with, and used one?

 

[Ray8]

As the song goes 'You can't touch this':

Microsoft won't reveal sales figures, but according to market watcher IHS iSuppli, of 1.25 million Surface tablets shipped during the fourth quarter of 2012, only 55 per cent to 60 per cent were purchased, leaving half the stock to gather dust on shop and warehouse shelves.

Adding to Microsoft's Surface RT woes, along with the lukewarm response, IHS reported a ''very high'' return rate on the device, which it attributed to the steep learning curve required to use the Windows 8 OS.

There are no Microsoft stores in Australia, so consumers willing to buy the Surface RT online (and wait up to three weeks for a pre-order) had to take a leap of faith. Smart says that's not a risk an average consumer is willing to take. ''People like to feel the weight, touch the interface and understand the accessories, and when they can't do that, there are a lot of great alternatives out there. You've got to be a fanboy to wait three weeks for one pre-ordered online.''

With the Surface RT languishing in warehouses and the Surface Pro just about unobtainable - stores estimate a month's wait on orders - Microsoft seems to know no middle ground.

Microsoft takes stock of strategy

 

[Coke Robot]

As the song goes 'You can't touch this':

Microsoft won't reveal sales figures, but according to market watcher IHS iSuppli, of 1.25 million Surface tablets shipped during the fourth quarter of 2012, only 55 per cent to 60 per cent were purchased, leaving half the stock to gather dust on shop and warehouse shelves.

Adding to Microsoft's Surface RT woes, along with the lukewarm response, IHS reported a ''very high'' return rate on the device, which it attributed to the steep learning curve required to use the Windows 8 OS.

There are no Microsoft stores in Australia, so consumers willing to buy the Surface RT online (and wait up to three weeks for a pre-order) had to take a leap of faith. Smart says that's not a risk an average consumer is willing to take. ''People like to feel the weight, touch the interface and understand the accessories, and when they can't do that, there are a lot of great alternatives out there. You've got to be a fanboy to wait three weeks for one pre-ordered online.''

With the Surface RT languishing in warehouses and the Surface Pro just about unobtainable - stores estimate a month's wait on orders - Microsoft seems to know no middle ground.

Microsoft takes stock of strategy

What does this have to do with anything?

 

[Ray8]

Your words:

What's the difference if you've interacted, played around with, and used one?

 

[Coke Robot]

Yeah, it's like how great the Surface Pro is, but kind of a moot point if you can't get one.

Your words, to which I refuted:

What's the difference if you've interacted, played around with, and used one?

 

[pparks1]

I don't have a single solitary clue what either of you are talking about

 

[HippsieGypsie]

LOL! They've been at it the greater part of the day. :huh:

 

[Ray8]

I don't have a single solitary clue what either of you are talking about

I'm not quite sure what robot's on about either. It's always a guessing game when it comes to deciphering what he means.

 

[chrisa]

The PC industry still doesn't get it - Neowin

"The OEMs need to learn that whether it’s with Windows, Android, Linux, or some other future platform, the only way to win people’s hearts and minds is through good design and execution of products and marketing. Simply packing the most numbers possible into a generic plastic case, and pricing it as low as you can is not a solid marketing strategy. Apple changed the game, and average consumers no longer care, and don’t want to learn what terms like quad-core, GPU, multi-touch, IPS, OLED, etc. mean."

Whats really going to make or break the PC is how well-received Blizzard's new nextgen MMORPG codenamed Titan is, as games like that tend to drive new hardware sales. WoW has really been showing its age, and there needs to be a new flagship product that pushes PC Gaming.

There is also Everquest Next, which is also in the pipeline for a release at the end of the year. Its also supposed to be its own take on Sandbox MMO's and something completely different from what has been seen before. Time will tell.