New Search Ad Experiences within Windows 8.1

Windows 8.1 users will eventually start seeing ads along with their usual search results.

As I have shared in my previous posts, over the past year, we have seen significant momentum on Bing Ads. This is exemplified by launching a number of new ad products, driving significantly higher click volume for our advertisers and expanding to a number of additional international markets. A key part of this journey is our pursuit of making search ever more relevant and engaging for consumers as their experiences evolve across new devices and platforms.

Today we are announcing an important step in this journey. The Bing Ads platform will be available in Windows 8.1 Smart Search which was released last week in the Windows 8.1 preview.

With one search, consumers can look for information across the web, device, apps and cloud. With a single tap consumers can play, launch, view or browse. It is a modern search experience to allow consumers to find the information they are looking for quickly and accomplish a broad range of tasks - giving people a faster way to find, discover and do.



Bing Ads will be an integral part of this new Windows 8.1 Smart Search experience. Now, with a single campaign setup, advertisers can connect with consumers across Bing, Yahoo! and the new Windows Search with highly relevant ads for their search queries. In addition, Bing Ads will include web previews of websites and the latest features like site links, location and call extensions, making it easier for consumers to complete tasks and for advertisers to drive qualified leads.



Bing Ads within Windows 8.1 Smart Search allows advertiser campaigns that are already participating on the Yahoo! Bing Network to automatically be eligible to be shown without any additional setup. As we’ve said before, our goal is to make search advertising easier for our customers, while providing the best consumer experience with the most relevant results for the tasks they are looking to accomplish.

We are excited about this next evolution of search and believe it will be more beautiful as well as functional. We will look to continue to innovate with Bing Ads in this new search experience based on consumer and advertiser feedback.

As always, stay tuned for more.

David Pann, General Manager, Microsoft Advertising Search Group

Read more at source: New Search Ad Experiences within Windows 8.1 - Bing Ads Blog - Bing Ads Community

   Tip

For how to turn on or off these Bing with ads search results, see:

How to Turn On or Off Using Bing with Ads to Search Online in Windows 8.1

 

[tst]

Did anyone at Microsoft ask users if this is something they want?

Why would they? Microsoft knows better what we want.

 

[ncgmac]

Maybe this is all part of a new Nascar default theme.

 

[Phone Man]

If you use Google or Bing in your browser you get ads. All MS did was include Bing in the 8.1 search feature and you can turn off the Bing search with a simple option. Its not a big deal, just turn it off.

Jim

 

[Fredledingue]

So when searching for say the control panel, in addition to finding it on the PC, you'll also get some on-line search results....

Yeah, how relevant is it, heh?!

---

Why do they think that if I search for a file in my computer, I may want to find it on the internet?

---

By chance I may have uploaded it to my website and delete it from my computer by mistake...? Seriousely.

 

[Wenda]

Literally the very first thing I did was to disable this rubbish.

I'll decide where I want to search and when, not MS or anyone else.

The funny thing is that, prior to MS pulling this stunt, I'd been considering switching to
Bing because of privacy and push-advertising concerns re Google.

Not any more...


Wenda.

 

[sygnus21]

So when searching for say the control panel, in addition to finding it on the PC, you'll also get some on-line search results....

Yeah, how relevant is it, heh?!

---

Why do they think that if I search for a file in my computer, I may want to find it on the internet?

---

By chance I may have uploaded it to my website and delete it from my computer by mistake...? Seriousely.

It's just an integrated search. If I want, I can just as easily use it to search my PC as I could to search the Internet. What's not to like about that

Obviously if you know you're looking for it on the PC you can just ignore the internet results. I see nothing wrong with the feature myself. To each his own though.

 

[SIW2]

Wenda,
You could try this:

We don't collect any personal information on our visitors. Nada. Zilch. Zero.

https://startpage.com/

 

[lehnerus2000]

Compensation

Anyway this doesn't really come as surprise as I figured this was coming anyway with the Windows 8 live tiles. It's just part of being live all the time, and Microsoft stands to make millions, if not billions in advertisements.

Some people (on this forum) "abused" me for saying this ~1 year ago.

It's "compensation" for the default IE setting that MS introduced that upset all of the parasitic advertising scum (like Mike Zaneis).
Microsoft sticks to default Do Not Track settings in IE 10 | ZDNet

There was a "big stink" when Ubuntu introduced a similar system (last year or early this year).
I think it has been modified in the latest release.

 

[sygnus21]

Anyway this doesn't really come as surprise as I figured this was coming anyway with the Windows 8 live tiles. It's just part of being live all the time, and Microsoft stands to make millions, if not billions in advertisements.

Some people (on this forum) "abused" me for saying this ~1 year ago.

It's "compensation" for the default IE setting that MS introduced that upset all of the parasitic advertising scum (like Mike Zaneis).
Microsoft sticks to default Do Not Track settings in IE 10 | ZDNet

There was a "big stink" when Ubuntu introduced a similar system (last year or early this year).
I think it has been modified in the latest release.

Well next thing we know, IT departments and users will be sued for using DNT (Do Not Track) software. I kid of course, but who knows where the line ends with this?

Anyway tracking can be both a curse and a blessing - curse because of all the advertisements thrown your way, blessing because your settings are always saved whenever you log into something.

It comes down to balance I suppose. As I said, I simply ignore the advertisements by not clicking them. BTW I have my DNT setting turned off; they're find a way around it anyway; its too much money at stake.

Here's the settings for those wanting to check or enable (Tools, Tracking)....



Double click Disabled, or click Settings below to get this...



Check the Automatically Block box. Good luck

As you can see, you can also add "content", whatever that means.

And you were about what you felt...

Some people (on this forum) "abused" me for saying this ~1 year ago.

 

[z3r010]

Wenda,
You could try this:

We don't collect any personal information on our visitors. Nada. Zilch. Zero.

https://startpage.com/

It just looks like a repackaged google custom search for the intention of serving google ads to me

 

[HippsieGypsie]

If you use Google or Bing in your browser you get ads. All MS did was include Bing in the 8.1 search feature and you can turn off the Bing search with a simple option. Its not a big deal, just turn it off.

Jim

As I've been saying all along > As long as there's a choice what's the big deal?

 

[SIW2]

The idea is you still use google search - but without being tracked.

Wenda,
You could try this:

We don't collect any personal information on our visitors. Nada. Zilch. Zero.

https://startpage.com/

It just looks like a repackaged google custom search for the intention of serving google ads to me

 

[sygnus21]

Wait... Google doesn't track you

The idea is you still use google search - but without being tracked.

 

[Fredledingue]

It's just an integrated search. If I want, I can just as easily use it to search my PC as I could to search the Internet. What's not to like about that Obviously if you know you're looking for it on the PC you can just ignore the internet results. I see nothing wrong with the feature myself. To each his own though.

Why I would want to use a software which mix results from the internet with those on my PC...?

 

[Phone Man]

It's just an integrated search. If I want, I can just as easily use it to search my PC as I could to search the Internet. What's not to like about that Obviously if you know you're looking for it on the PC you can just ignore the internet results. I see nothing wrong with the feature myself. To each his own though.

Why I would want to use a software which mix results from the internet with those on my PC...?

Just because you don't want it doesn't mean someone else might want to use it. You have the choice on how it searches just look at the options.

Jim

 

[ncgmac]

It's just an integrated search. If I want, I can just as easily use it to search my PC as I could to search the Internet. What's not to like about that Obviously if you know you're looking for it on the PC you can just ignore the internet results. I see nothing wrong with the feature myself. To each his own though.

Why I would want to use a software which mix results from the internet with those on my PC...?

Just because you don't want it doesn't mean someone else might want to use it. You have the choice on how it searches just look at the options.

Jim

I don't disagree with the thought. However, looking at this from the, "who will know to go here to turn this off" view, it seems Microsoft is herding the common user into Bing and ads when they want to use a search. Those people likely will not realize they have a choice because the navigation to turn off the feature is not self evident.

 

[Fredledingue]

What I wanted to say is that searching the iinternet and searching in my computer are totaly different activities. And I can't figure with any stretch of the imagination, how one could do both on the same iinterface.

---

You either disable web search to look for files on your computer or you re-enable websearch to look for infos on the internet. It's inneficient save for displaying adds.

---

Most of poeple (99%) make a very clear distinction between what is on their computer and what is on the web. The idea at Microsoft that you can blurr the limits between the two and take it as a global source of information is again a design failure.

---

They definetly doesn't know what poeple use their computer for. Even worse: it seems that they want to change the way you use a computer.

 

[SIW2]

Even worse: it seems that they want to change the way you use a computer.

Bingo.

 

[lehnerus2000]

From a certain point of view

Most of poeple (99%) make a very clear distinction between what is on their computer and what is on the web. The idea at Microsoft that you can blurr the limits between the two and take it as a global source of information is again a design failure.

MS can claim those ads are "page clicks" and get paid for them.

So it's a total success, "from a certain point of view".

 

[Rickkins]

Wait... Google doesn't track you

The idea is you still use google search - but without being tracked.

Startpage doesn't track you, and startpage uses google to search. So google tracks them, but not you.