Why would you buy a Win8 ARM tablet and not an Android 4.0 (ICS) one?
What I saw of Android, it seems to hold together with rubber bands and band aids. E.g. the poor success of the superb Motorola Xoom was mainly because of the poor quality of Honeycomb (high price was probably another reason). Plus most applications were rather shuddy because Google did not control anything.
I would expect the Win8 tablets to be of a higher standard. And I am sure they will provide the twenty or so applications that the average user needs. After all, tablets are toys and not designed for serious work.
Key to the success of the Win8 tablets will be price. An entry price of $250 with an average configuration at $350 would work. But an entry price of $499 or more will not fly. MS is not Apple that have fans who buy anything at any price that Apple sells.
What then have you seen of Android? Not much, right? No, the problem with Motorola's Xoom was not Android 3.0 (although originally only a beta was utilized) but it was the lack of content. Many have pointed it out. Purchasing the iPad was a straight proposition with consumers. They knew what they were buying. But with the Xoom, they had no ikling as to what to do with this machine. However, this prompted Google to start its own music and book store and also Amazon and B&N to follow. Now, the Amazon Fire and the B&N Nook sell like hot cakes (and they run Android). The reason is quite obvious, isn't it? The price is about $200, and with that you get a tablet and access to a huge amount of content. So, why pay more?
There is no way on this green earth that Dell, Lenovo and HP would ever come out with $200 Win8 tablets. The current ones are actually sold at cost (as Amazon revealed) because they make money for Google and Amazon from sales of apps and content (music, movies, books) and in advertising. Neither Dell, Lenovo, HP, Asus or others have access to this content. S
o, they cannot afford to sell their tablets at cost (and also pay a license to Microsoft). They are in the hardware business and they are in the hardware business to make money!! It is as simple as this. And we are talking here only for ARM-based Win8 tablets which would run only Metro apps.
Now, going to
Intel-based tablets, these even require internal fans to cool the processors, so
any price point below $600 is likely unrealistic (with a $130 licence to Microsoft). These would supposedly compete against the iPads. Considering that the iPads would be in the 3rd generation and iTunes is the most popular destination, I see MS getting creamed here in the consumer market. Some of these tablets may go to industry for some vertical applications,
but I just do not see any of them becoming a popular consumer buy.
I suggest that revise your opinion on Android. In fact, Android is in the mobile space very similar to Windows (amazingly so). You would feel
a much closer affinity to Android on a smartphone than to Windows Phone (which copies the iPhone model). Android in version 4.0 is quite mature and incorporates a lot of innovations.
Win8 in tablets would be a poor match for Android 4.0 (ICS). Let's not even forget that by the time these tablets are our, Android would be in version 5, and before MS offers any meaningful upgrades with Win9, Android would be in version 9.0!!!!
Microsoft works on "enterprise speed" while Google and Apple work on "consumer speed". This alone will decide the outcome.