And also, the 300 dollar level is where netbooks used to be in. They have an Intel Atom processor and a small screen. In a tablet of the caliber, it can have an Intel Atom processor, a touchscreen, and a small SSD since that's a huge expense, all for around 4-500 dollars, and be able to have touch and be able to run metro apps and run Desktop apps, that's a big deal right there.
$300 - $400
I choose this price range and for me it's enough that anyone can afford to buy.
1) People that buy Apple stuff are used to and willing to pay a premium for it. Everyone else has to compete on price. To get someone to NOT buy an iPad you have to be 100-200 cheaper.
2) The price for quality tablets is coming down FAST. It used to be that $250 got you a real POS tablet, but now it can get quite a lot and that pressure will only continue in the future. Android is going to clean up the market here.
3) The 500-800 range dominated by the iPad and Android as well is already so well entrenched. and likely quite saturated. Why would anyone that wanted that device for that price not have one (or more) by now? They do... The sub $400 range is much less tapped out due to lackluster devices in the past, but that's changing. But even then that market will probably be saturated within 18 months or so from now.
LOL, I do like Cokie.
I am going to guess most of the market will be sub $300.
Unlikely any oem's will be able to get a decent quality device into that bracket if it is running windows.
That is a lot of users going to Google and Apple cloud.
The more I think about it , the more tempting it must be for an ipad mini.
There will only be google devices around if they don't step in.
They can afford to push the price up a bit to $299 and people will go the extra $50 to have an ipad of sorts.
They can also take a lower unit margin than they are used to - it is about getting as many in your cloud as possible - that is the prize.
There also isn't much of an argument for android now since the main competitor of the ipad is now Windows 8, it genuinely is. Even if the tablet is considerably less the than an ipad, what selling points make it stand out? It's like an ipad but not with the apple hype? And mind you, when I speak of Windows 8 right now, I'm speaking of the ARM variant to have an even playing field, and as I see it, android in the tablet space will probably not be a big player. One can build an ARM based Windows 8 tablet for 250 dollars and justify that against a 200 dollar android tablet.
The less expensive tablets don't have as much functionality as the bigger higher priced models - of course.
Does it matter?
Most folk just want them for entertainment - a bit of Fbooking and online shopping .
They have no other needs.
Ask those with htc phones instead of iphones - don't be surprised if they say it is the same thing - but less expensive.
It doesn't matter to them the iphone is a better machine - they don't notice.
Well yeah, if you have an HTC minicomputer with android, you become a person that uses a phone as a computer. But for the rest of the populace, we have things we'd like to do that don't need many devices. Having a Windows 8 tablet gives you access to the Kindle's ebook library, and since Microsoft has stake in Barnes and Noble, there will be an app designed for 8 to give content to those devices. So two devices don't need to be bought.
What about the casual user that needs Office software? There is a possible libreoffice coming to ios and I think android, but really? I've seen what happens when you give a long time Office user openoffice, it's excruciating.
Interesting you say that many people have a lot of online usage that needs a simple tablet, the thing is that Windows 8 tablets having the power of IE 10, as far as I know, that has been found to be the fastest browser compared to ios 6 beta and the latest chrome browser on android. A faster browser is always better.
I think you will find the nexus gives you access to google content - books is one area they are beefing up.
Do you think the average user knows or cares which browser is a fraction of a per cent faster than another ?
Quite a lot don't even know what a browser is.
That is the gigantic market.
There are other markets - yes - and win8 tablets will be in some of those.
But they seem to be missing the biggie.