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Microsoft CEO Steve Ballmer on Surface pricing

  1. #1


    Bay Area
    Posts : 21,841
    Windows 7 Home Premium x64

    Microsoft CEO Steve Ballmer on Surface pricing


    Q: The iPad has the largest share of the tablet market, but its soft spot, it seems to me, is the price.With the Surface, are you planning to compete with the iPad on price or on features?

    A: We haven't announced pricing. I think we have a very competitive product from the features perspective. ...

    I think most people would tell you that the iPad is not a superexpensive device. ... (When) people offer cheaper, they do less. They look less good, they're chintzier, they're cheaper.

    If you say to somebody, would you use one of the 7-inch tablets, would somebody ever use a Kindle (Kindle Fire, $199) to do their homework? The answer is no; you never would. It's just not a good enough product. It doesn't mean you might not read a book on it....

    If you look at the bulk of the PC market, it would run between, say, probably $300 to about $700 or $800. That's the sweet spot.
    Source

    A Guy

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  2. #2


    Posts : 5,707
    Windows 8.1 Pro


    If they offer the Surface Pro at 600, I'm buying. 700 for a base model, a little iffy, but probably will still buy depending on the rest of the hardware specs.
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  3. #3


    Posts : 7
    win8 rp, win7


    While the Seattle Times article is worth a read, nothing in there is (obviously) a reliable indicator of pricing.
    And if one is looking for the Surface PRO, seems to be Ballmer was likely giving a range for the Surface RT.
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Microsoft CEO Steve Ballmer on Surface pricing
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