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Microsoft Confirms Windows RT OEM Partners, Details Collaboration

  1. #1


    Bay Area
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    Microsoft Confirms Windows RT OEM Partners, Details Collaboration


    Microsoft is making some huge changes with the release of its Surface tablet, but that doesn’t mean the company is totally leaving its hardware partners behind. To show that it’s still faithful to (at least some of) its OEM relationships, Microsoft on Monday confirmed the initial Windows RT partners and detailed the collaboration process required to build the upcoming ARM-based devices.

    Dell, Lenovo, Asus and Samsung all made the cut to deliver Window RT devices at launch. Currently, the only officially announced Windows RT devices include the Surface RT tablet and the Asus Tablet 600. But according to Microsoft, we can expect not only several WinRT tablets coming from its four initial partners, but also PCs with “full keyboard and touchpad solutions, whether removable/dockable or a traditional clamshell.”
    Source

    A Guy

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  2. #2


    Posts : 5,707
    Windows 8.1 Pro


    Seems like OEM partnership is going strong, even with WinRT.
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  3. #3


    Interesting, and I'd say good news. It's not that I figure to be one of the folks standing in line to get one, but the competition and inclusion of OEMs means we'll see a variety and probably some "extras" from the OEMs as they try to corner a share of the market for Surface tablets.
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  4. #4


    Thanks, Bill.

    The introduction of the Surface which stimulates competition is ultimately good for us consumers both in design and price. I think it was a smart move on M$'s part. It's actually a win/win for all.

    I see Acer and others are still whining. They better not miss the boat.
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  5. #5


    Posts : 5,360
    7/8/ubuntu/Linux Deepin


    MS need the oem's to get the range and volume of machines out there carrying Windows.

    Oem's need MS because there isn't anything else viable they can put on their machines. (Except for phones)

    There has always been all kinds of horse trading/negotiating/tactics as each party tries to get the best deal.

    It is a bit different now. MS has it's own brand. No oem in their right mind would welcome that. Particularly as MS brand does not have to pay the license fee.

    They still need to put Windows on their machines - they still horse trade as hard as they can - sometimes that involves putting pressure on by the kind of public announcements JT has made.

    It is normal business.

    The oem's would be delighted if there was a viable alternative to Windows.
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  6. #6


    Quote Originally Posted by SIW2 View Post
    MS need the oem's to get the range and volume of machines out there carrying Windows.

    Oem's need MS because there isn't anything else viable they can put on their machines. (Except for phones)

    There has always been all kinds of horse trading/negotiating/tactics as each party tries to get the best deal.

    It is a bit different now. MS has it's own brand. No oem in their right mind would welcome that. Particularly as MS brand does not have to pay the license fee.

    They still need to put Windows on their machines - they still horse trade as hard as they can - sometimes that involves putting pressure on by the kind of public announcements JT has made.

    It is normal business.

    The oem's would be delighted if there was a viable alternative to Windows.
    As I see it there is no viable alternative. I'm not saying it's not possible, but too many people have been using M$ products for so long that I doubt they'll change. It's called brain-burned. Most humans are habitual by nature and most often are afraid of change, so they don't.

    M$ is mimicking iApple at their game and it's high time they did. I'm surprised they didn't long ago. It's a win/win for all. M$, OEMs, and consumers alike.
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  7. #7


    Quote Originally Posted by HippsieGypsie View Post
    M$ is mimicking iApple at their game and it's high time they did. I'm surprised they didn't long ago. It's a win/win for all. M$, OEMs, and consumers alike.
    Look at MS over the course of history. They are often late to the party when it comes to many technologies. Examples include
    • Web Browser
    • Microsoft Zune
    • Windows Phone
    • Surface tablet


    They often don't react to these changes at the right time, and often times have to try to lure customers away from the established market standards. And the surface is that point exactly, long after the iPad and Droid....here they finally come. Without magnificent app support, I don't see many of my iPad touting friends switching over to a surface tablet. You gotta remember, an Apple product is just as much a status symbol as it is a piece of technology.
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  8. #8


    Palm Coast FLorida
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    Windows 8 Pro ($39.99 upgrade)
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  9. #9


    Posts : 5,707
    Windows 8.1 Pro


    Quote Originally Posted by pparks1 View Post
    Quote Originally Posted by HippsieGypsie View Post
    M$ is mimicking iApple at their game and it's high time they did. I'm surprised they didn't long ago. It's a win/win for all. M$, OEMs, and consumers alike.
    Look at MS over the course of history. They are often late to the party when it comes to many technologies. Examples include
    • Web Browser
    • Microsoft Zune
    • Windows Phone
    • Surface tablet


    They often don't react to these changes at the right time, and often times have to try to lure customers away from the established market standards. And the surface is that point exactly, long after the iPad and Droid....here they finally come. Without magnificent app support, I don't see many of my iPad touting friends switching over to a surface tablet. You gotta remember, an Apple product is just as much a status symbol as it is a piece of technology.
    The difference this time is that people are talking about the Surface. To me, a Surface is more of a status symbol over an ipad because that tells the world that I am an original hipster balancing practicality and uniqueness at the very same time.
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  10. #10


    Posts : 5,707
    Windows 8.1 Pro


    You know, I kind of think the Surface ACTUALLY might harm the OEMs. Look at this forum, some members refuse to use a tablet or touchscreens but are actually thinking about a Surface tablet. Now, considering we are the people that our friends and family come to for tech advice and support, what if they ask what Windows tablet to buy? Considering that there is SO much talk about the Surface and it sounds quite juicy and looks quite yum, how many other OEMs have YOU personally seen a tablet prototype/pre-release model that has actually interested you into buying one? Probably not a lot, if only a few. I've seen several and NONE have really struck me as something I would seriously buy. A Surface tablet on the other hand....
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Microsoft Confirms Windows RT OEM Partners, Details Collaboration
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