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Why Surface could harm Microsoft’s tablet success

  1. #1

    Bay Area
    Posts : 21,841
    Windows 7 Home Premium x64

    Why Surface could harm Microsoft’s tablet success

    Hardware manufacturers angry at Microsoft’s decision to launch its own tablet could scupper the software giant’s aspirations to break into the consumer tablet OS market.

    Acer CEO and chairman JT Wang yesterday criticised Microsoft for producing Microsoft Surface, a Microsoft-branded Windows 8 tablet that will launch in October and compete against slates produced by Acer and other OEMs.

    A Guy

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  2. #2

    Posts : 5,360
    7/8/ubuntu/Linux Deepin

    They are both right.

    Oem's would love to dump MS , but they can't do it just yet.

    However, that kind of comment from JT indicates thay are thinking along those lines.

    Newer versions of Android are looking good.

    Oem's will be selling that kind of thing - more and more if they can.

    MS are taking a huge risk here.

    If Win8 were to do very well - that would get them a foothold for the future , and the brisk sales would keep the oem's happy ( for a while at least).

    If iit doesn't do too well - oem's will make big steps away from MS , and so will the public.

    Strange that MS have gone about this in a way that makes them seem completeley indifferent to their users needs.

    This is the time they desperately need to get their existing user base fully behind them.
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  3. #3

    Posts : 5,707
    Windows 8.1 Pro

    Acer sounds like a little cry baby considering that THEY are the bigger OEM than Microsoft is and the Surface isn't even going to be mass-marketed in retail. It will only be in the very few Microsoft Stores and online. On the other hand, Acer's tablets and PCs will be displayed in a plethora of best buys nation wide and abroad.

    What's the fuss? What do they really have to lose? From how I see it, nothing. It's just another menial bit of competition to them. If they don't like it, tough titties. They've been competing with other OEMs for years that are also MUCH larger than Microsoft.

    As for the other OEMs, really now? No one is leaving Microsoft or Windows over it. If anything, many are more excited than anything because Windows 8 for some OEMs like HP, it will be breathing new life into their companies.
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  4. #4

    Perhaps this type of comment from Acer comes because of the fact that the mentality of the consumers may be "Microsoft builds its own tablet, they must know better than any other manufacturer how to make a Windows 8 tablet"?

    While this may not really be true, I kind of agree with these thoughts. If I were to get a tablet with Windows 8 (Pro), Surface would surely be my first and, probably, my only option.
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  5. #5

    I'm quite sure M$ thought of all this. Who's winning the game of the up and coming -> gonna-be-the-most-common-device-on-the-planet-pad?? iMe & Company! That's the target to beat here. Not Acer or others. Agree with you Coke -> Cry babies!

    Let's see......I'm between the ages of 12 and 30....I've been taught at school (in the U.S. anyway) and brain-burned with M$ products....I'm standing at a store deciding on what pad I should buy? Waddaya think they'll buy?
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  6. #6

    I think the whining by other OEMs is pathetic. I keep going back to this article and agreeing fully with it: Microsoft and OEMs: New game, new rules | ZDNet

    ... But loyalty is a two-way street. And just how loyal to Microsoft have those OEMs been in the last few years? The number-one PC maker in 2010 was HP. So what did they do in 2011? Well, first they bought WebOS, which could have been a serious competitor to Windows, and announced that it would be a key component of their PC strategy. And then, in August 2011, they announced they were planning to exit the PC business completely.
    I remind you: this is Microsoft’s number-one PC partner.

    That didn’t work out so well, of course, and two CEOs later HP has dumped WebOS and reaffirmed its commitment to the PC business. But still, when your longtime partner tells you “I’m just not that into you anymore,” how should you react?

    And we can run down the list of other hardware companies and find equally fragile, strained relationships:
    Dell and Lenovo are building Android tablets. The CEO of Asus just stood on stage at Google I/O to show off its new Google-branded tablet. Samsung makes the Chromebook and an Android-powered tablet that is so close to the iPad that it’s been banned for import into the United States by a Federal judge. In short: The days of the exclusive OEM-Microsoft partnership are over.

    Frankly, I see Microsoft’s hardware moves as defensive, not aggressive. It has opened a dozen or so retail outlets (with plans for 75 more) and an online store, where it sells products made by its OEM partners. The key differentiator is that a PC you buy at the Microsoft Store isn’t loaded with crapware.
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  7. #7

    Posts : 534
    Windows 7, Windows 8 RP

    Is this artical just a repeat of Acer's complaining back when Surface was announced or are they actually complaining again? I don't see other OEMs complaining, in fact many have announced that they will be releasing Windows 8 tablets come October and Intel states that over 20 tablet designs have come through them. As far as I'm concerned OEMs seem to be embracing Windows 8 tablets more than Android tablets when they first came out. I was looking at Android tablets back in January and there were maybe 5 to choose from and only 2 were worthwhile to look at.
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  8. #8

    Besides, having competition from Microsoft itself is a sure way to make OEMs work harder and offer better products that can match, or even outpace the Surface. I see it as the same thing that Samsung does with its own tablets crashing against the iPad in an effort to win people over, despite the fact that the two are completely different worlds (platofrms). If Samsung can have at least some success against the iPad, why can't other OEMs' tablets match against the Surface?
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  9. #9

    Well stated, RobR and Gornot! Competition is a great market motivator. Just as in sports.
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  10. #10

    Palm Coast FLorida
    Posts : 370
    Windows 8 Pro ($39.99 upgrade)

    If the surface tablet comes in pink, I am getting one
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Why Surface could harm Microsoft’s tablet success
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