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Microsoft: Don't call it Metro. Call it 'Windows 8'

  1. #1


    Posts : 22,577
    64-bit Windows 10

    Microsoft: Don't call it Metro. Call it 'Windows 8'


    After a seeming naming dispute with a European partner (cough... Metro Group... cough), Microsoft has decided to switch rather than fight over the name of its Metro design language.

    The new substitute terminology upon which the Softies have decided is -- drum roll -- "Windows 8," according to my sources.

    Here's the official guidance, my sources say: Anything currently/formerly known as a "Metro-Style application" (with or without a hyphen) will now be known officially as a "Windows 8 application." References to the "Metro user interface" will now be replaced by "Windows 8 user interface." And instead of saying "Metro design," the Softies and those adhering to their official guidelines will be using the words "Windows 8 design."

    Read more at:
    Microsoft: Don't call it Metro. Call it 'Windows 8' | ZDNet

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  2. #2


    DeLand, FL
    Posts : 380
    Windows 7 Ultimate 64-bit


    Just what MS needs ... a brand recognition problem.

    What's going to happen when they come out with Win9? The front end is going to be called "Windows 8"?

    -Max :-/
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  3. #3


    Posts : 68
    Window 8.1.1 Pro X64


    Metro AG is a big company in Germany like Walmarkt in the states. They have this word under copy rights.
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  4. #4


    Posts : 5,707
    Windows 8.1 Pro


    Quote Originally Posted by ered View Post
    Metro AG is a big company in Germany like Walmarkt in the states. They have this word under copy rights.
    But I would imagine that they would go after basically everyone that is using the term "metro" in their company or product name. Metro design isn't a product, it's a design philosophy/concept. You can't actually buy it or manufacture it.
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  5. #5


    Posts : 5,707
    Windows 8.1 Pro




    Really? Aero was an acronym to describe the design style of vista and 7. Why can't they think up of another clever acronym?
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  6. #6


    It's just ridiculous. Totally ridiculous. Dropping the Metro naming because of a potential dispute... Microsoft cared less in the past. There's a lot more here that meets the eye, we just have no idea what the hell is going on.
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  7. #7


    Posts : 636
    Windows 7/8


    Quote Originally Posted by Gornot View Post
    It's just ridiculous. Totally ridiculous. Dropping the Metro naming because of a potential dispute... Microsoft cared less in the past. There's a lot more here that meets the eye, we just have no idea what the hell is going on.
    They're running scared?
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  8. #8


    DeLand, FL
    Posts : 380
    Windows 7 Ultimate 64-bit


    I heard someone suggest that Microsoft should just call it "Metropolitan". Or how about Microsoft "Metropolis"?

    Whatever!
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  9. #9


    Posts : 636
    Windows 7/8


    Their marketing and legal departments really snoozed through this one :/

    It's a surprisingly big loss. The "Windows" name is so tired now... SO tired. They needed something like the "Metro" name to charge up their advertising. I mean the interface isn't even Windows any more /at all/. It NEEDS a new name. Calling the tablet and phone "Windows 8" is just going to cause people to snore right though the entire launch. :/
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  10. #10


    Ohio
    Posts : 473
    Windows 8 Pro


    Quote Originally Posted by Coke Robot View Post


    Really? Aero was an acronym to describe the design style of vista and 7. Why can't they think up of another clever acronym?
    The first time I tried to use it, I thought of a word to call it. I can't tell you what it was because I can't use that kind of language here.
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Microsoft: Don't call it Metro. Call it 'Windows 8'
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