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Windows 8: The end of the full retail version?

  1. #1


    Posts : 22,582
    64-bit Windows 10

    Windows 8: The end of the full retail version?


    There's a rumor going around that, with Windows 8, Microsoft is doing away with the full version of Windows sold at retail.

    If this pans out -- and so far, I have heard it from only one source (as I noted on the Windows Weekly podcast with my co-host Paul Thurrot this week) -- I doubt there will be anyone lining up in protest.

    In Microsoft parlance, a full product typically means a non-upgrade, fully licensed version of Windows sold in a box via brick-and-mortar and/or online retailers. With Windows, full product tends to be quite expensive -- and not very popular, as most users get their Windows either preloaded on new PCs, via volume-licensing deals, or as an upgrade to an existing version of Windows. Very few users want or need a complete, new copy of Windows for a machine on which Windows has not been previously installed.

    With Windows 8, Microsoft is being aggressive with upgrade pricing. Anyone with a copy of Windows XP, Windows Vista, Windows 7 or the Windows 8 Release Preview (with some caveats for Windows 8) will be able to buy up to five copies of Windows 8 Professional for $39.99 apiece through January 31, 2013. (And maybe longer, if Microsoft extends this promotional price.)
    Read more at:
    Windows 8: The end of the full retail version? | Windows 8 - CNET Reviews

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  2. #2


    Posts : 5,360
    7/8/ubuntu/Linux Deepin


    Wouldn't surprise me.

    Don't imagine the full retail boxed version was an enormous seller.
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  3. #3


    Posts : 636
    Windows 7/8


    As long as that $40 "upgrade" is installable on new machines WITHOUT a previous windows install, otherwise...

    Microsoft ever heard of "death by 1000 cuts"?

    If you screw 5% of your user base 20 times, you may have no one left to buy your product...

    How would a person legally build their own machine now?

    But of course that is just one more step in Ballmer's plan to "Out-Apple Apple" :/
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  4. #4


    Posts : 207
    Windows 8.1 update 1 Pro X64 with WMC


    hopefully this story proves untrue
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  5. #5


    Quote Originally Posted by FSeal View Post
    How would a person legally build their own machine now?

    The article above said,
    Those who typically have wanted and needed full Windows product -- among them, do-it-yourself PC assemblers -- will now be able to buy a system builder license for Windows 8. Microsoft officials have said the DIY crowd and those installing Windows 8 in a virtual machine or separate partition will be able to purchase a
    Windows 8 Pro System Builder version
    . There's no official word so far on the price of that SKU.
    Guess we have to wait and see that the price of the "system builder" license is going to cost. Also, gotta find out if that system builder license is like OEM where it's good for the one computer you install it to, or if it will run more like retail and can only run on 1 system at a time, but can be moved if necessary.
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  6. #6


    Posts : 636
    Windows 7/8


    Yeah, I'd seen some rumour that they were easing restrictions on the OEM version so that it actually became legal for end users to buy it (not that they haven't for years).

    But yeah it comes with no help and only one install and is much more restrictive on component changes and reactivations. That will /have/ to be eased or they still got a giant hole.

    Enthusiasts may be only 5% of their customer base (heck maybe 1%) by they (we) are their BIGGEST boosters. They need to not piss us off

    Overall at least the pricing is on the right track.
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  7. #7


    Posts : 993
    Windows 8 pro Retail


    Outsiders note: There will be 3 versions of Windows 8 (Boxed) Upgrade, Full, and Professional. I would post the link that tells this, but Brink doesn't like me posting MSDN links here.
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  8. #8


    Posts : 207
    Windows 8.1 update 1 Pro X64 with WMC


    Quote Originally Posted by Mike Lonewolf View Post
    Outsiders note: There will be 3 versions of Windows 8 (Boxed) Upgrade, Full, and Professional. I would post the link that tells this, but Brink doesn't like me posting MSDN links here.
    very glad to know going to be full version thinki i gonna get Professional full version depending on price
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  9. #9


    Posts : 22,582
    64-bit Windows 10


    Quote Originally Posted by Mike Lonewolf View Post
    Outsiders note: There will be 3 versions of Windows 8 (Boxed) Upgrade, Full, and Professional. I would post the link that tells this, but Brink doesn't like me posting MSDN links here.
    Not true. You can post links like this.
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  10. #10


    Posts : 993
    Windows 8 pro Retail
      My System SpecsSystem Spec

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Windows 8: The end of the full retail version?
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