Microsoft reportedly dropping Nokia brand this year

Recent evidence has suggested that Microsoft is preparing to shake up its mobile branding, dropping the Windows Phone moniker, in favor of a simpler 'Windows' brand. It now seems that that is indeed the plan, and it appears that the company is planning to go even further in its changes.

An internal Microsoft document seen by Geek on Gadgets reveals that Microsoft is preparing to reduce the usage of the Windows Phone name and logo in its marketing, gradually introducing the standard Windows logo in its place. As we have previously reported, this is in preparation for Microsoft's moves to consolidate Windows Phone and Windows RT into a single mobile-focused OS, which is likely to be launched next year.

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Yes, on my Windows phone they have already removed the Nokia branding. Most of the Nokia apps have changed to just Lumia. The only ones that still are Nokia are the apps that are for any Windows Phone, not just for the Lumia models.
 

My Computer

System One

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    Windows 8.1 Pro with Media Center
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Same here. The only one left is Nokia Camera.
 

My Computer

System One

  • OS
    8.1 Pro X64
    Computer type
    PC/Desktop
    System Manufacturer/Model
    Acer T690
    CPU
    Intel Pentium D Dual Core
    Motherboard
    Acer/Intel E946GZ
    Memory
    2GB (max upgrade)
    Graphics Card(s)
    Intel Graphics Media Accelerator 3000 - PCI Express x16
    Sound Card
    Integrated RealTek ALC888 high-definition audio with 7.1 channel audio support
    Monitor(s) Displays
    Acer AL1917W A LCD
    Screen Resolution
    1440 X 900
    Hard Drives
    350 GB Seagate Barracuda 7200.10
    Thumb drives
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    Standard 250 watt
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    Desktop 7.2" (183mm) W x 17.5" (445mm) L x 14.5"
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    Dual case fans + CPU fan
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    Acer Windows PS/2
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    Wireless Microsoft Arc
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    54mbp/s
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    IE11
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    Office Pro 2013 / Nokia Lumia 1520 Windows Phone 8.1DP GDR1
They have no clue what they're doing. Unless this is specified by contract I don't see a reason for this at all as Nokia has awesome brand recognition.
 

My Computer

System One

  • OS
    8.1
Quoting the article:

Microsoft has licensed the rights to use the Nokia brand through to November 25, 2015 - eighteen months after it competed its acquisition of Nokia's devices business - but it seems that the company is preparing to drop it much sooner.

So yes, there's a time limit. And yes, it is a good brand name, but it's better to do it now to distance themselves. I thought it to be a good idea to keep the Lumia name.
 

My Computer

System One

  • OS
    8.1 Pro X64
    Computer type
    PC/Desktop
    System Manufacturer/Model
    Acer T690
    CPU
    Intel Pentium D Dual Core
    Motherboard
    Acer/Intel E946GZ
    Memory
    2GB (max upgrade)
    Graphics Card(s)
    Intel Graphics Media Accelerator 3000 - PCI Express x16
    Sound Card
    Integrated RealTek ALC888 high-definition audio with 7.1 channel audio support
    Monitor(s) Displays
    Acer AL1917W A LCD
    Screen Resolution
    1440 X 900
    Hard Drives
    350 GB Seagate Barracuda 7200.10
    Thumb drives
    PSU
    Standard 250 watt
    Case
    Desktop 7.2" (183mm) W x 17.5" (445mm) L x 14.5"
    Cooling
    Dual case fans + CPU fan
    Keyboard
    Acer Windows PS/2
    Mouse
    Wireless Microsoft Arc
    Internet Speed
    54mbp/s
    Browser
    IE11
    Antivirus
    Defender
    Other Info
    Office Pro 2013 / Nokia Lumia 1520 Windows Phone 8.1DP GDR1
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