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Microsoft reportedly dropping Nokia brand this year

  1. #1

    Posts : 22,577
    64-bit Windows 10

    Microsoft reportedly dropping Nokia brand this year

    Recent evidence has suggested that Microsoft is preparing to shake up its mobile branding, dropping the Windows Phone moniker, in favor of a simpler 'Windows' brand. It now seems that that is indeed the plan, and it appears that the company is planning to go even further in its changes.

    An internal Microsoft document seen by Geek on Gadgets reveals that Microsoft is preparing to reduce the usage of the Windows Phone name and logo in its marketing, gradually introducing the standard Windows logo in its place. As we have previously reported, this is in preparation for Microsoft's moves to consolidate Windows Phone and Windows RT into a single mobile-focused OS, which is likely to be launched next year.

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  2. #2

    Posts : 216
    Windows 8.1 Pro with Media Center

    Yes, on my Windows phone they have already removed the Nokia branding. Most of the Nokia apps have changed to just Lumia. The only ones that still are Nokia are the apps that are for any Windows Phone, not just for the Lumia models.
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  3. #3

    Same here. The only one left is Nokia Camera.
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  4. #4

    They have no clue what they're doing. Unless this is specified by contract I don't see a reason for this at all as Nokia has awesome brand recognition.
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  5. #5

    Quoting the article:

    Microsoft has licensed the rights to use the Nokia brand through to November 25, 2015 - eighteen months after it competed its acquisition of Nokia's devices business - but it seems that the company is preparing to drop it much sooner.
    So yes, there's a time limit. And yes, it is a good brand name, but it's better to do it now to distance themselves. I thought it to be a good idea to keep the Lumia name.
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Microsoft reportedly dropping Nokia brand this year
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