Mozilla abandons plan for ads on Firefox's new-tab page

Mozilla has scrapped a plan to put ads on the windows that show when Firefox users launch a new browser tab.

Mozilla announced the Firefox new-tab page advertisements idea in February but on Friday night announced an end to the "experiment."
"A lot of our community found the language hard to decipher, and worried that we were going to turn Firefox into a mess of logos sold to the highest bidder; without user control, without user benefit," said Johnathan Nightingale, Mozilla's vice president of Firefox, in a blog post. "That's not going to happen. That's not who we are at Mozilla."

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Good.
 

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It would turn into another Bing.
 

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Should not have been in consideration in the first place.
 

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Hi there.

I'm sure it will re-appear in a different form in a different guise. These days everything is always about "Monetisation" of your product -- however unlike mobile phones there's a lot more scope for "subliminal" (barely noticed) ways of pushing products. The screen real estate is much larger. On mobiles the ads usually appear at the very bottom of the screen and are IMO largely totally ignored. Any app that uses larger areas of the screen on a mobile are almost immediately uninstalled - so I often wonder how effective this type of advertising really is -- but I suppose if only 0.005% even bother to look and .0001% buy anything the advertisers probably think it's worthwhile due to the sheer number of mobile phones in use.

The fact the experiment was EVEN considered in the first place shows that this type of philosophy has now buried itself in the corporate psyche - and it's bound to re-emerge in some other guise later.

Cheers
jimbo
 

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Hi there

+1 for Konqueror -- No way will this stuff happen on THAT browser. It's my regular browser now -- I only use others if I have to have DRM / Silverlite content (Netflix / SKY GO for example).

Cheers
jimbo
 

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Hi there

+1 for Konqueror -- No way will this stuff happen on THAT browser. It's my regular browser now -- I only use others if I have to have DRM / Silverlite content (Netflix / SKY GO for example).

Cheers
jimbo

I use Pale Moon now also.
 

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Oh шит !!!!
 

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Alternative:
set 'about:blank' as your home page, (helps FF load a lot faster)
and/or
put 'about:blank' on the bookmark toolbar then wheel click it for a new blank tab.
 

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You can hide the content but I don't think it stops the 'bloat' from loading in the background!

View attachment 43109
 

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Its actually worst then first announced. They will track you and offer adds for what they think you want.(hand picked partners)

"A lot of our community found the language hard to decipher, and worried that we were going to turn Firefox into a mess of logos sold to the highest bidder; without user control, without user benefit," said Johnathan Nightingale, Mozilla's vice president of Firefox, in a blog post. "That's not going to happen. That's not who we are at Mozilla."

But the new-tab page still could carry sponsored content from "hand-picked partners," and Mozilla plans to experiment with that in the future.

Jim :cool:
 

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Someone mention Bing? No ads (nor ad tabs) here either in Bing home page or IE. Bing

Screenshot (120).png
 

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I have been using Ghostly for years but the fact that Mozilla says that Privacy is their top issue and then turn around and pull a Google. I say F*** Google and F*** Mozilla.

Jim :cool:
 

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Yea, I hear that.
 

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I don't know if Firefox 29.0.1 is caching usage content but FF 'Nightly' does!
However, I tweaked 'about:config' a little which may help:

View attachment 43255
 

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