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Microsoft is killing off the Zune and Windows Live brands in Windows 8

  1. #1


    Posts : 22,582
    64-bit Windows 10

    Microsoft is killing off the Zune and Windows Live brands in Windows 8


    Microsoft appears to be killing off two of its key user-facing brands with the upcoming Consumer Preview release of Windows 8. Windows Live applications have been rolled into preinstalled apps that work as the core "Windows Communications" applications for Windows 8, and this lack of Windows Live branding is only the tip of the iceberg. "Microsoft Account" will replace Windows Live ID in Windows 8, and the software giant has also removed traces of Zune from its Windows Store, Music, and Video applications, although Zune Pass functionality remains.
    Read more at:
    How Microsoft is killing off the Zune and Windows Live brands in Windows 8 | The Verge

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  2. #2


    We have heard that Microsoft may be replacing Zune with a Spotify-like service later this year based on Xbox Live, and the move to scrap the Zune desktop client for Windows Phone 8 further backs up the death of Zune as a brand. Whether Windows Live and Zune are fully killed off by the end of the year remains to be seen, but Windows 8 is clearly taking the first big steps toward the inevitable.
    Thanks. Nice reading
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  3. #3


    Posts : 272
    windows 7


    Will they just be rebranding the services? I am a big user of live services including skydive so I hope they don't pull the plug on it :-(
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  4. #4


    Posts : 5,707
    Windows 8.1 Pro


    Hmm, it seems dropping the Live branding to me is like dropping the past decade of irrelevance and failures for Microsoft. Honestly, the Zune Software will still be FAR superior to itunes. But I do like the shift of the Live rebranding though, but I don't like the Microsoft Account for Windows Live ID. That sounds nicer.
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  5. #5


    Posts : 5,707
    Windows 8.1 Pro


    Quote Originally Posted by burtie View Post
    Will they just be rebranding the services? I am a big user of live services including skydive so I hope they don't pull the plug on it :-(
    Yeah, it's just a rebranding. SkyDrive will be fully matured for Windows 8.
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  6. #6


    Posts : 272
    windows 7


    I just seen the video for skydive integration in W8... looks fantastic :-)
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  7. #7


    Posts : 738
    1st W10 Professional x64/W7 Ultimate x64 - 2nd Remote system: W10 Insider Builds/W7 Professional


    The way of the "Cloud" is where the focus is at! What they are apparently doing with 8 is wrapping all the Live services into a preinstalled bundle built into the next version rather then always being a separate addon product as it has been.
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  8. #8


    Tropical Island Pair a Dice
    Posts : 3,030
    Windows 8.1 Pro x64/ Windows 7 Ult x64


    It's good they are re-branding, it will help some of the apps that weren't doing so well, even if the reasons aren't too clear. Name recognition can also be a bad thing sometimes.
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  9. #9


    Zune is actually one of the stuff that I actually liked. It just took too long to compete with apple. On top of that they never expanded outside U.S. and Apple had moved beyond the U.S. I am upset they killed off Zune. That was one of their better brands that they just never expanded upon. Having never seen the light of day outside of U.S. it didn't really help them gain any marketshare. Also no marketing whatsoever. Another failure on Microsoft's part. I will say ZuneHD is really where they shined. The old zune player was pretty bad.

    Live however was the worse branding. The name was horrible within itself. Windows Live? But it is better than what they are gonna call it now Microsoft account or something that is even worse. A lot of the windows live stuff should have just came with the computer. For example windows live gallery can see more image file types which should have been built into the computer to begin with. That is such an not an intuitive move. Why would you make it so that you'd have to download another program to use features that should have been built into the operating system such as viewing tiff files and raw files. It just boggles me. I also don't understand the Live movie maker it's a dumbed down movie maker.

    I feel sad for the death of zune especially since their music metro thing looks just like xbox only it shows music. I miss the zune interface. I hope they at least bring that back.
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  10. #10


    Posts : 5,707
    Windows 8.1 Pro


    Quote Originally Posted by tseven View Post
    Zune is actually one of the stuff that I actually liked. It just took too long to compete with apple. On top of that they never expanded outside U.S. and Apple had moved beyond the U.S. I am upset they killed off Zune. That was one of their better brands that they just never expanded upon. Having never seen the light of day outside of U.S. it didn't really help them gain any marketshare. Also no marketing whatsoever. Another failure on Microsoft's part. I will say ZuneHD is really where they shined. The old zune player was pretty bad.

    Live however was the worse branding. The name was horrible within itself. Windows Live? But it is better than what they are gonna call it now Microsoft account or something that is even worse. A lot of the windows live stuff should have just came with the computer. For example windows live gallery can see more image file types which should have been built into the computer to begin with. That is such an not an intuitive move. Why would you make it so that you'd have to download another program to use features that should have been built into the operating system such as viewing tiff files and raw files. It just boggles me. I also don't understand the Live movie maker it's a dumbed down movie maker.

    I feel sad for the death of zune especially since their music metro thing looks just like xbox only it shows music. I miss the zune interface. I hope they at least bring that back.
    I concur.

    I personally believe that the Zune Software is FAR superior to itunes. I wish that Microsoft came into the digital player game sooner than 2006 when apple already cemented in their status as the one and only standard of digital mp3 players. If Microsoft released a better product sooner and better than the ipod and ACTUALLY did proper marketing for it, we would be living in a different world revolving around a different brand.

    I hate to see the Zune Software is going to be gone later this year. My wish for it is that it gets built into Windows 8, maybe through Windows Media Center. The Zune Software is the quintessential definition of metro design: clean, modern, immersive, and vibrant. That is something apple nor itunes will never achieve anytime soon. But from the current WMC in the Consumer Preview, that doesn't seem to be what Microsoft is doing. The Music app is more of a lite version of WMC than anything. There isn't a great Zune alternative anywhere....
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Microsoft is killing off the Zune and Windows Live brands in Windows 8
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