Windows 8 and 8.1 Forums


Microsoft reportedly wants to replace the cookie

  1. #1


    Posts : 22,564
    64-bit Windows 10

    Microsoft reportedly wants to replace the cookie


    Microsoft may be aiming to replace the famous (or infamous) browser cookie with its own brand of tracking technology.

    The company is purportedly developing a technology that would track user activity not only on the Web but on Windows-based mobile devices and even the Xbox console, according to AdAge. Citing "sources close to the company not authorized to speak publicly about Microsoft's plans," AdAge said that the technology is in the early stages with no clear time frame as to when it would appear on all devices.

    Microsoft didn't quite confirm the news to AdAge but did hint at its overall goal.

    "We agree that going beyond the cookie is important," a Microsoft spokesperson told AdAge. "Our priority will be to find ways to do this that respect the interests of consumers."
    Read more at: Microsoft reportedly wants to replace the cookie | Microsoft - CNET News

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  2. #2


    Posts : 902
    Win8.1 Pro, Desktop Mode


    Well, I could go for a biscotti....

    But, on a serious note... the last thing we need, is more tracking software...
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  3. #3


    Posts : 1,925
    Windows 8.1 Pro


    Cookies are used for more than "tracking". Most people don't realize that they're used to retain your user preferences, login authentication to sites, and other valid uses that have little to do with tracking. It would be nice to have a technology to replace the cookie that didn't have cookies problems.
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  4. #4


    Fiji
    Posts : 77
    7HP x64/7 Ultimate x32


    So this is Plan B?
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  5. #5


    Sydney, Nova Scotia, Canada
    Posts : 6,490
    Windows 10 Education 64 Bit


    "We agree that going beyond the cookie is important," <<< Important to who? Advertisers? Microsoft?
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  6. #6


    Posts : 1,925
    Windows 8.1 Pro


    Important to everyone, in my opinion. The W3C needs a new solution to the problem. There are several pieces like Local Storage that have been floated, but nothing really concrete. More importantly, any new solution will take years to become commonplace enough that it can be depended on to be there by everyone.

    Whatever the solution, it needs to address privacy, security, and still allow local storage of preferences, authentication, etc... And it should be tied to the DO NOT TRACK flag so that users who choose not to be tracked won't be able to be by this technology.
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  7. #7


    Sydney, Nova Scotia, Canada
    Posts : 6,490
    Windows 10 Education 64 Bit


    Good luck with that! Color me skeptical.
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  8. #8


    Posts : 376
    W8.1, W7


    They strive hard, dreaming of replacing Apple, Android, Chrome OS, the hardware manufacturers, Google, etc, they come up with new ideas to achieve their goals, no surprise.

    Our priority will be to find ways to do this that respect the interests of consumers
    lol. The original text, before their PR dept. edited it:
    Our priority will be to find ways to do this that gets us more money out of (and control over) consumers
    .
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  9. #9


    Posts : 22,564
    64-bit Windows 10


    Note   Note
    Let's keep this a productive discussion shall we, and not just bashing.

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  10. #10


    Sydney, Nova Scotia, Canada
    Posts : 6,490
    Windows 10 Education 64 Bit


    Oops, sorry if my above comment was taken the wrong way. It wasn't meant to flame any forum member or anything like that. I'm just skeptical to this actually addressing what Mystere listed in his second paragraph of his post above mine. I meant no offense.
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Microsoft reportedly wants to replace the cookie
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