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Surface 2: Everything that's wrong with Microsoft's model

  1. #1

    Surface 2: Everything that's wrong with Microsoft's model


    Microsoft on Sept. 23 will launch its Surface 2 and Surface 2 Pro devices---known around here as YAFS (yet another financial sinkhole)---and we're likely to see a refresh and some modest improvements. Let's give Microsoft props for its persistence, but the company's latest devices and services business model are a case of skating to the puck where it used to be and not where it's going.
    Surface 2: Everything that's wrong with Microsoft's model | ZDNet

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  2. #2


    Posts : 5,360
    7/8/ubuntu/Linux Deepin


    It will be fascinating to see. Apple managed to make it work for quite a while, due to their brilliant product management. MS has not been good at that so far.
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  3. #3


    Posts : 835
    Win 8.1 Pro


    I will admit the marketing of Surface Pro has really been lacking,
    The really really stupid dance commercials really did not help at all in showing what is fully capable with a surface pro.
    Whoever designed those and whoever wrote off on them as a good idea should have been fired. I would have.

    The new ones that show with the Ipad are better. But still lacking. they wasted money and time on the rest of the marketing.

    Again, the Surface Pro is an excellent tablet, I am sure the Surface Pro 2 will be even better.

    People need to get past the BS such as this article and look at what the Surface Pro is really capable of.
    The Surface RT, is a different story, but still better than any alternatives out there.
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  4. #4


    Tropical Island Pair a Dice
    Posts : 3,030
    Windows 8.1 Pro x64/ Windows 7 Ult x64


    Seems to me that MS made the Surface tablet because none of the Windows OEMs were making a serious tablet, they were all less than acceptable.

    The Surface Pro was what the top end advanced users were looking for, this small market lead to a small sales volume, as expected.

    The Surface RT was suppose to compete with the other tablets available, due to several factors including since it was a MS product most thought it should run any Windows program and it couldn't, it's sales are less than expected. Having the Office suite should make it more desirable for a section of the market.
    This device still gave the OEMs something to aim for, overall the OEM offerings are improving and starting to meet consumer expectations.

    The next wave of Windows tablets, 10.6" and 8", with both Win8.1 RT and full Win8.1 versions are much closer to what the consumers want. This level of size, weight, and features was influenced and accelerated by MS building/selling the Surface line of tablets, which was the initial reason for doing this. Sometimes a little guidance helps the market advance.
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  5. #5


    Posts : 902
    Win8.1 Pro, Desktop Mode


    Quote Originally Posted by Dave76 View Post
    The next wave of Windows tablets, 10.6" and 8", with both Win8.1 RT and full Win8.1 versions are much closer to what the consumers want.
    Oh, I think that very much remains to be seen. I don't see a lot of demand for the expensive pro model. Some demand...?? Certainly. Huge demand..?? Most unlikely.

    Imho, of course.
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  6. #6


    Adelaide
    Posts : 1,338
    Windows 7 Ultimate SP1 (64 bit), Linux Mint 17.1 MATE (64 bit)

    The Real Purpose Of Apps


    We think the locus of value is transferring from hardware and software to data. App services should ultimately have the most value because they capture user data.
    "When will these loud-mouths learn to keep their mouths shut? They're going to spoil our data-mining gravy train."
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  7. #7

    Microsoft's latest Surface tablets don't dazzle industry..


    Computerworld - Microsoft's second-generation Surface tablets didn't dazzle analysts on Monday, even with improved processor speeds, better cameras and longer battery life.

    Both the new Surface 2 and Surface Pro 2 will be available on Oct. 22, with the Surface 2 starting at $449 and the Surface Pro 2 starting at $899.
    Analysts said Microsoft still must wrestle with tricky issues such as a small installed base for Windows tablets, too few apps for Windows RT and overall prices that are too high compared to many Android tablets, even though Microsoft kicked in freebies such as Skype and cloud storage.
    Microsoft's latest Surface tablets don't dazzle industry analysts - Computerworld
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  8. #8


    Posts : 5,360
    7/8/ubuntu/Linux Deepin


    LOL.


    Quote Originally Posted by lehnerus2000 View Post
    We think the locus of value is transferring from hardware and software to data. App services should ultimately have the most value because they capture user data.
    "When will these loud-mouths learn to keep their mouths shut? They're going to spoil our data-mining gravy train."
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  9. #9


    Tropical Island Pair a Dice
    Posts : 3,030
    Windows 8.1 Pro x64/ Windows 7 Ult x64


    Quote Originally Posted by Rickkins View Post
    Quote Originally Posted by Dave76 View Post
    The next wave of Windows tablets, 10.6" and 8", with both Win8.1 RT and full Win8.1 versions are much closer to what the consumers want.
    Oh, I think that very much remains to be seen. I don't see a lot of demand for the expensive pro model. Some demand...?? Certainly. Huge demand..?? Most unlikely.

    Imho, of course.
    OEMs are coming out with 8" and 10.x" Pro devices, running Win8.1, starting at $300. At this price they will have a BayTrail CPU, but may be enough power for most people. Those that require more power can get the more expensive Haswell versions.

    So far it appears, won't know for sure until they are released, that the OEMs are providing devices at many more price points and spec levels, which is what the market wants.
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  10. #10


    Surface Pro 2= Unsinkable 2 (boat) ???
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Surface 2: Everything that's wrong with Microsoft's model
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