IDF 2013: Intel Distances Itself From Windows 8, microsoft

Who Intel seemed most enthused about -- and who it spent the most time talking about -- was Google Inc.
My, how much has changed in nine months.

Google's head of Chrome OS ... joined Mr. Fisher to talk Chrome OS... he revealed Toshiba Corp. a Chrome OS virgin, would be using Haswell in its first Chromebook . He also announced new Haswell Chromebooks were coming from Acer Inc. and Hewlett-Packard Comp. A new Chromebox was also announced from Chrome first-timer ASUSTek Computer, Inc. which it billed had "zero maintenance management" and suggested might be perfect for a call center.



DailyTech - IDF 2013: Intel Distances Itself From Windows 8, Microsoft
 
But that said, Intel seemed neutral to at times accusative when addressing its long time "spouse" -- Microsoft -- while greedily eyeing the world's most used operating system, Android and its new laptop cousin, Chrome OS.

My, how much has changed in nine months

II. Windows 8 Woes

Windows 8 has flopped hard. Its failure arguably cost Microsoft CEO Steve Ballmer his job. PC sales have seen their worst percentage drop in history.

To Microsoft's credit, it's not merely Windows 8 that's driven this slump. The market as a whole has recoiled form expensive products. Apple shockingly saw its iPad sales fall for the first time on a year-to-year basis since the device's launch.

But one company has emerged looking like a giant-killer -- Google Inc. (GOOG).


The bad news on M$ never quits.

 

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III. New Windows Chief Stumbles as She Tries to Defend Windows 8

At the IDF keynote the new Windows President, Tami Reller -- the marketing "brain" behind arguably the biggest marketing flop in Windows history (Windows 8) -- was trotted out on stage. But when Mr. Skaugen addressed her, his tone seemed icy -- almost accusative.

"Tell us about what [Microsoft is] doing to ... drive Windows 8 demand," he asked Ms. Reller.

The response from the new Microsoft chief stumbled over here words at times, and delivered an extremely weak response. She said that Windows 8.1's builds had been downloaded by "2.1 million users" worldwide, but failed to clarify whether those numbers were for the public Release Preview or the Release to Manufacturing. Either way the numbers aren't very impressive; by contrast eight million users are estimated to have downloaded Windows 7's test builds.

Wintel_Tami_Reller_Wide.png

[SUB]New Windows chief Tami Reller struggled in her IDF appearance.[/SUB]​

Ms. Reller also asserted that August saw the "most activations of Windows 8" of any month yet, while, declining to give numbers. That's also not terribly impressive -- given that August is the big back-to-school shopping month, and always sees higher sales. What is more noteworthy is that June and July are rumored to have seen very slow Windows 8 sales. By contrast, by that point in its life cycle Windows 7 was firing on all cylinders.

Ms. Reller also said:

[Windows 8.1] gives a chance for Windows to be familiar again. There's a lot of innovation coming to Windows 8.1. We are seeing demand for Windows 8.1 devices in the real world… We see that Windows 8.1 is a real milestone to take that forward.

She might has well have stopped at the first sentence. After all, Windows 8.1 has little to do with "innovation", and much more to do with unrolling, amending, or otherwise undoing the "innvoation" of Windows 8. Returning to your old path is many things -- "a lot of innovation" is not one of them. Most humorous, it seems Ms. Reller's comment admits that Windows 8 was "unfamiliar" to consumers.

A weak allusion to the upcoming 2014 Windows XP end of life, might have been the single most convincing thing Ms. Reller said. After all, if Microsoft is forcing consumers off its aging but popular platform, they have to go somewhere, certainly. And some of them might go to Windows 8.1 right?

Intel, for its part, was content to beat around the bush, not-so-subtly alluding to Windows 8's embarassingly bad sales, which drove Intel to a major decline in profit.
\

It seems that M$ is better at shooting themselves in the foot than listening to customers.
 

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A report from Avast claims that Microsoft's decision to finally axe Windows XP support may adversely affect up to 96 percent of U.S. school districts, which still make heavy use of the elderly operating system. As Microsoft burns those districts by refusing to support its product with critical security updates, Microsoft may see these efforts backfire and see school districts flee to Chrome OS -- an affordable platform they already seem relatively fond of.

Yep killing support for XP could be a boon for Chrome OS.
 

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Terrible article. Whoever wrote that article needs to turn on auto correct or learn how to spell. The lack of detail to simple English lends me to not believe whatever BS they're wishing to get across.

I see Chromebooks catching on in about never. At least 8/8.1 are useable.

With the prices now like the sub $400 Asus T100, only those not in their right mind would choose something so worthless.
 

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Agree, Terrible article, poorly written. Facts very questionable.

Couple of interesting comments to the article.

By McGaiden
Yeah it was a pretty not very nice article.
But coverage of IDF 2013 is relatively scarce, so you read what you can find. It's just a lot of sensationalism.

One more thing I noticed is how often Mick just jumbled basic things together, like calling Intel 'Microsoft' or mixing up the VP's names or sometimes not even introducing them before suddenly dropping someone's last name.

Just a minor disaster of a writer.

At any rate, kinda funny with Pichai's subtle dig at Intel. But to somehow think that Intel is the 'junior' in the relationship is laughable. The market will go to whom has the best SoC's and if Intel will have them, the market will go there.
The notion that Google can lord over the chipmanufacturers is just hilariously stupid and just another reason why you should not take the writer, Mick, very seriously.

That said, I do look forward towards 2014.
Intel's finally back on track after a long absence. Qualcomm will carry on on their previous wins and Tegra 5 seems like a lot better product than Tegra 4, particularly on the GPU side, and it will come in Q1 2014 instead of during the end of the year like it's predecessor.

By CosmoJoe
Is this a tech site or the Inquirer? I have a hard time figuring that out when I read articles like this.

Clearly, Intel is trying to make inroads into the mobile sector so it shouldn't be a huge shock to anyone that they focus on non MS OS's. How this somehow means the relationship with MS is on the rocks is a huge stretch.

And as far as the vitriol towards MS and Windows 8, I agree that for desktop/laptop and non-touch use, Metro was a big change. Not letting people use the classic start menu was an annoyance.
That said, people who bash MS for trying something new and wanting to stick with Windows 7 - how do you think the market would have reacted had Windows 8 been a Win7 rehash? I for one would not like to be using a Win7 keyboard/mouse interface on a touch device. Metro makes perfect sense there. I think if anything, Microsoft was overzealous in trying to lay down Metro as a one size fits all interface. They should have left in a legacy mode for non touch devices. I think for mobile devices and tablets, the new UI is a good first attempt.

Intel is just trying to make up for missing the boat on tablet/phone CPU market, trying it's best to make new friends.
 

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Let's face it, Intel are not going to chase a flagging PC market...was a matter of time they changed to the new wave of computing,, and Android is at the forefront
thus no surprises at all.

It picked the wrong horse in the mobile operating system race (Microsoft)
.. sound familiar?

I used Symbian, Android, iOS and now Windows-8 (Lumia 920) and find that Windows-8 is by far the best Mobile-OS.

My Sony-Walkman is running Android, but I find it a bit like Linux, not completely crap, but not superior either and I would go Windows-8 all the way.

:)
 

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The sooner they face the simple fact that tifkam has been rejected by the vast majority of desktop users, the better off they'll be. Until such time, they just look ridiculous and out of touch. Nobody is taking them serious.
 

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Here are some interesting stats for those interested ...see the trend?
strategy-analytics-tablets-q2-2013.png

Source
 

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I don't think that Windows-8 will be at Rank-1 anytime soon, but they slowly gain some market-share. It's hard to beat Samsung / Android at the moment, but I'm quite happy to see iOS slowly loosing a bit of the market.

:)
 

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The new iPhone 5c may be a huge hit.. it's lower cost and bright colors will appeal to the raccoons in all of us.

And android phones sales don't mean what we think they do. All too often carriers offer BOGO's.. and the second phone is unused. Or, they're so cheap that people just upgrade like crazy, whereas the iphones are 2+ year upgrade cycles.

Oh, I just realized those are tablet sales.. Even so, remember that all those ebook readers are android based, but they aren't really truly android tablets in the traditional sense.. they're more limited versions... people tend to still get a regular tablet.
 

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I don't see how the 5c will be a huge hit, it's supposed to be their budge iPhone and sells for $99 on contract. Windows phone is gaining traction in international markets with their budget phones that sell off contract from $100-150.
 

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The other thing about Android tablets is that there are literally tons of cheapo android tablets being produced. People buy these, thinking it's the same thing as an iPad or even a higher end Android tablet, and they find that they're underpowered, and without the Play store almost useless because they can't get any apps for them.
 

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I see Chromebooks catching on in about never. At least 8/8.1 are useable.

With the prices now like the sub $400 Asus T100, only those not in their right mind would choose something so worthless.
So, have you ever worked on a Chromebook? Which one do you have experience with?
 

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