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Microsoft Surface: It's time to speed up or give up

  1. #1

    Microsoft Surface: It's time to speed up or give up


    Microsoft's Surface tablet is an important element in its plan to reinvent itself as a devices and services company — but while Microsoft has been steadily rolling out its Surface tablet and related offerings, has the pace been fast enough?

    It's been nearly a year since the first Surface tablet went on sale, but rather than a big bang, it seems Microsoft has gently introduced its new hardware to the world by adding new markets on a piecemeal basis, and moving away from its initial direct sales model, where everything was inhouse, to one where the occasional reseller is also given the chance to sell a few units.
    Right now, for example, Surface is only available from Microsoft direct, John Lewis, Currys or PC World in the UK. Resellers (through which a most enterprises will buy) are still waiting the go ahead to sell it.
    Microsoft told ZDNet that is is taking a "measured and phased approach to the growth of the Surface business in order to meet customer demand and partner expectations".
    Microsoft Surface: It's time to speed up or give up | ZDNet

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  2. #2


    Sydney, Nova Scotia, Canada
    Posts : 6,490
    Windows 10 Education 64 Bit


    I think if they had a couple of different models in different price ranges they might sell more. I'm referring to 8 Pro models not the RT.
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  3. #3


    They need to do better marketing, maybe some commercials.....as a lot of people still have no idea what a "Microsoft Surface" is.
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  4. #4


    Posts : 288
    Windows 7 Ultimate, Windows Developer Preview, Linux Mint 9


    Quote Originally Posted by Mr Sardonicus View Post
    They need to do better marketing, maybe some commercials.....as a lot of people still have no idea what a "Microsoft Surface" is.
    The "Surface" doesn't even sound cool to me and I suspect to many or most people as well, despite the positive reactions of those that have tried it against Apple and Androids. IMHO, the word "surface" seems rather lame for a tablet device.
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  5. #5


    I have a Surface at work and very few people have any idea what it is. But they all know what an iPad is.
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  6. #6


    Hafnarfjörđur IS
    Posts : 4,376
    Linux Centos 7, W8.1, W7, W2K3 Server W10


    Hi there
    the Surface pro performs just fine --I've tested one recently -- however for its price IMO there are far better and CHEAPER options - but I'm not a tablet lover by any manner of means -- I don't really find taking a small ultrabook PC around any more inconvenient than a large tablet and it's infinitely more flexible and useful.

    However people seem to like these devices so Ms need to get their marketing in order -- and also to Ms : It's no point advertising these things if there isn't anywhere to buy them easily or even see them in a physical store.

    Cheers
    jimbo
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  7. #7


    Microsoft Surface and the school of hard(ware) knocks


    But with the exception of the Xbox game console, many of Microsoft's moves into device categories have flopped. There was the USB speaker set, the floppy drive-based TV photo viewer and even a cordless phone. And more recently, we saw the prolonged Zune, the ephemeral Kin and that niche-iest of devices, the original table-based Surface (that's right: table, not tablet) now shucked off to Samsung.

    Many of Microsoft's failed hardware products represented experimental forays into new businesses that were easy to abandon. But with tablets attacking the market for other mobile computing form factors, Surface is a far more strategic effort. As with the Zune music player, Microsoft appears ready to go in for at least a second round on Surface. Indeed, while both of the existing Surfaces had their drawbacks, neither was terrible, at least from a hardware perspective.
    Longtime Windows PC partners can take some comfort in that the Surface tablets have at least brought a level of humility to the software giant when it comes to using its own operating systems. Microsoft has had a history of pointing the finger at its hardware partners for their failure to exploit Windows technologies and go head-to-head with Apple. Now the company has found out that it's not so easy.
    Microsoft Surface and the school of hard(ware) knocks | Microsoft - CNET News
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  8. #8



    I am Woman! Hear Me Roar!
    NJ
    Posts : 1,116
    4 Windows 7 Pro Sp1- 4 Win 8 Pro, 1- xp pro sp3


    Price has to come down for both the surface rt and pro
    We are getting jibbed on the gigs. Buy a windows tablet 8 or pro and a 64 gig hd. You get 34 usable gigs. I have a demo surface pro 80 gigs and it has 45 usable gigs. I bought a asus windows 8 ,, 64 gigs and it has 34 usable gigs. This is before I added anything
    So basically I am getting jibbed out of almost half the drive, if I am to pay the price I should have the full gigs
    If not, because the OS is a pig, then lower the price
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  9. #9


    Sydney, Nova Scotia, Canada
    Posts : 6,490
    Windows 10 Education 64 Bit


    128 gigs wouldn't be enough for me. That's one thing that makes me shy away from devices like that. SSD's are getting cheaper and bigger so why do these devices have such small amounts of storage?
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  10. #10


    Quote Originally Posted by alphanumeric View Post
    128 gigs wouldn't be enough for me. That's one thing that makes me shy away from devices like that. SSD's are getting cheaper and bigger so why do these devices have such small amounts of storage?
    I speculate because they were never intended to be a PC replacement. They weren't expecting people to store pictures, music, movies and such on these devices. They are intended more as web consumption devices, they need to be able to check facebook, email, etc.

    I just took a look at my surface pro 128GB at work and it has 78.3GB free.
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Microsoft Surface: It's time to speed up or give up
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