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Do or die: Windows RT decision looms for new Microsoft ...

  1. #1

    Do or die: Windows RT decision looms for new Microsoft ...


    While the Microsoft marketing band plays on in spite of Windows RT's epic fail, Microsoft's new Operating Systems group, led by longtime Microsoft Exchange honcho Terry Myerson, faces an impossible juggling act. How can he keep pouring money and resources into a product that nobody wants to work on, very few people use, and customers rarely consider without a smirk?
    Do or die: Windows RT decision looms for new Microsoft leadership | Microsoft windows - InfoWorld

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  2. #2


    Microsoft's fourth quarter unravels, Surface RT bet a flop

    Microsoft's fourth quarter earnings and sales missed expectations by a wide margin as the PC market slowdown and a writedown of Surface RT inventory painted a bleak picture.
    The company reported fourth quarter earnings of $4.97 billion, or 59 cents a share, on revenue of $19.9 billion. The results include a $900 million inventory writedown for Surface RT that amounts to 7 cents a share. No matter how you slice it Microsoft was walloped.
    Microsoft's fourth quarter unravels, Surface RT bet a flop | Microsoft - CNET News

    And M$ wants to build more of these in 8" good luck M$.
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  3. #3


    LOL...it's mind-boggling how they seem to persist in their obviously flawed marketing strategy

    The business strategy on paper was fine .. I'm sure many boardroom discussions centered around biting into the lucrative mobile computing market - but damn their execution sucks! now there's a development channel restructure? just proves how unsuccessful their planning had been.....not that the likes of Apple succeeded immediately but then they were breaking new grounds..anyway lets see what this restructure brings to the table..
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  4. #4


    Posts : 87
    Windows 7 Pro 64


    it is called group-think what went on in that board room. Or GM corporate culture. None of the people with a brain is allowed to criticize, and everyone who disagrees is a traitor. that is how GM developed the Aztek

    I'm even surprised there is room for three eco-systems. But besides iOS and android MS only can establish W8 (non-RT) as a viable option since it can build on legacy x86 software and the ever important corporate use of MS products such as outlook, Word etc.

    I really don't understand how people buy an RT tablet since it doesn't have an ecosystem (like the cheaper Android devices). the device likley is fine, but software is everything (whether you call it program, or app). Maybe all those RT buyers thought it woudl be a lower version of the surface PRo and wondered why non of their software installed....
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  5. #5


    Posts : 1,925
    Windows 8.1 Pro


    Funny, but people said the same thing about Windows 1.0. They said the same thing about Windows NT. They said the same thing about the Xbox. They said the same about Windows CE/Mobile/Phone.

    Know what all those things have in common? They were "failures" when first released, but evolved over time to become good products that took over their markets because Microsoft invested the time and money into them.

    You're absolutely ignorant of Microsoft's history if you think a few poor release are going to spell the doom for this or any product Microsoft believes in.
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  6. #6


    Posts : 5,360
    7/8/ubuntu/Linux Deepin


    They have had a few that they decided to abandon after a valiant effort.

    Interesting to see what Stevie B is doing. Sharp operator in many ways.

    He is expecting to get a much better percentage of the tablet market. Probably the pc sales will putter along much as now - a small uplift is possible if the public find 8.1 less repellant than 8.

    He really ought to get a better chunk of tablets. Growing market, big ad spend, lower license fees, oem platform subsidies, huge presence on the shelves.

    If he doesn't get 20% or more, that won't be great. Margins on the devices will help disguise lower income from licenses. If he manages that, he will claim progress.

    A lot depends on other factors - not least what Apple, Samsung, etc come up with. I think he will keep a lid on the situation with most oem's. They will likely release a few experimental linux/android alternatives, but if Stevie B gets his way, they won't get much prominence.
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  7. #7


    Posts : 87
    Windows 7 Pro 64


    Quote Originally Posted by Mystere View Post
    Funny, but people said the same thing about Windows 1.0. They said the same thing about Windows NT. They said the same thing about the Xbox. They said the same about Windows CE/Mobile/Phone.

    Know what all those things have in common? They were "failures" when first released, but evolved over time to become good products that took over their markets because Microsoft invested the time and money into them.

    You're absolutely ignorant of Microsoft's history if you think a few poor release are going to spell the doom for this or any product Microsoft believes in.
    All your examples have something else in common: MS did not already have a well-established alternative with 95% market penetration and the entire world running it. W8 on mobile platforms will be a success by default since every commercial productivity software is compatible to Windows. So if apple/android don't kill RT on their own, W8 will.

    If i don't care about professional software, android/iOS have plenty of toys and tools for me. If i want professional applications, W8 is there. but what exact niche does RT fill? the niche of people who want a device with no useful software available?
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  8. #8


    Posts : 1,925
    Windows 8.1 Pro


    Really? You're saying Microsoft did not have DOS that ran most of the computers when they introduced Windows 1.0? You're saying Microsoft didn't have Windows 3.x which ran most of the computers when Microsoft introduced Windows NT?

    What exactly are you talking about?
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  9. #9


    What happened before is history ( couldn't care less what circumstances existed then - there is no reason to expect that to repeat anyhow) - I'm just calling it as I see it now - given the market they are trying to capture and the advantage their competitors have..time will tell
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  10. #10


    Somewhere in USA
    Posts : 233
    Windows 8.1 Pro


    MS and the industry is in a transitional phase right now. The next few months with WP 8.1 and the release of tablets on Haswell and Silvermont will usher in a new era.

    Dish out all the punches you can for now.
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Do or die: Windows RT decision looms for new Microsoft ...
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