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Analysts challenge Microsoft's commitment to Windows RT

  1. #1

    Analysts challenge Microsoft's commitment to Windows RT


    One of Microsoft's top Windows executives this week said the company remains bullish about Windows RT and has no intention of dumping the limited-feature, touch-enabled tablet operating system.
    Analysts accepted that at face value, but they remain suspicious of Windows RT's chances unless Microsoft makes dramatic changes, including dropping the price of the licenses it sells to OEMs.
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    Milanesi declined to bet that Microsoft would slash Windows RT license prices -- or make the even more aggressive move of giving away the OS -- but said Microsoft has to do something to cut OEM costs.
    "Unless [Windows tablets] can match the $199 price of Android tablets, it's going to be really hard for [Microsoft and its OEMs]," said Milanesi. Tablet pricing is polarized, she added, with Android at the bargain basement end and iOS at the top. That gives Microsoft a tough choice and less maneuvering room than it would have had had it entered the tablet market a year or year-and-a-half earlier. "From an app perspective, Microsoft can't get a premium for Windows RT," she added, referring to the relatively small size of the Windows Store and the lack of what she, and others, see as must-have, high-quality apps.
    Analysts challenge Microsoft's commitment to Windows RT | Microsoft Windows - InfoWorld

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  2. #2


    Posts : 5,360
    7/8/ubuntu/Linux Deepin


    Pitching agianst ipad was not a good idea, Office is not that important to many - specially on those devices. They should have been in at $200-$300 from the start. They should have marketed rt to distinguish it from windows.

    Seems to be taking an awfully long time to catch on. I have been saying this stuff since before they released them.

    Send this post to Miss Julie.
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  3. #3


    Somehow, by some miracle the clowns at MS missed the fact that if you make something look too much like something else, people will expect them to be the same. Always been this way.

    When iOS came out on the big screen, nobody complained that iOS couldn't run apps intended for macOS. Why? Because Apple made sure they look different.

    Let's just admit it without the political correctness. Most people are too tech ignorant to know any better. I cringe every time I see a tech reviewer describe RT as a dumbed down version of windows 8. This is a totally mischaracterization of RT. It's like saying iOS is a dumbed down version of macOS. Has anyone ever say that in the tech industry?

    I blame both people's ignorance as well the clowns at MS's decision to make RT and 8 look the same.
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  4. #4


    Sloe Deth, Californicatia
    Posts : 3,908
    Windows 8 Pro with Media Center/Windows 7


    What is funny here, is that if "Android is Bargain Basement and iOS is at the top" - More people are willing to go broke buying iOS devices, hahahaha.
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  5. #5


    Somewhere in USA
    Posts : 233
    Windows 8.1 Pro


    Looks like those that are counting on RT's doom and gloom are in for a nasty awakening. Short-sightedness is not a commendable virtue.

    RT will be here for quite some time and is about to be all up in your face.

    NVIDIA: Many Upcoming Windows RT Tablets Will Run On Tegra 4 Processors

    Posted by pradeep In Hardware, Microsoft, Windows 8, windows 8 Tagged Microsoft, Nvdia, windows 8, windows rt Comments 10




    Speaking at the earnings report conference, Rene Haas, Nvidia’s VP of computing products told that Nvidia is working on next-generation Tegra 4 processors that will run on Windows RT tablets.
    “Nvidia is very invested and very committed to Windows RT, and we feel it has a bright future,” said Haas said. “We feel this [platform] is where things are going.”
    He also revealed that next-generation Tegra 4 processors will run on “multiple” versions of upcoming Windows RT tablets without specifying which OEM will release it and when it will be on sale. Tegra 4 is Nvidia’s next gen chip which has a quad-core system-on-a-chip based on ARM’s Cortex-A15 architecture that has been clocked at 1.9GHz. It also includes 72 custom graphics processor cores to support super-high-definition 4K resolution, console level graphics gaming and High Dynamic Range photography.
    Read more at the source link below.
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  6. #6


    Posts : 1,770
    Windows Phone 6, Windows CE 5, Windows Vista x32, Windows 7 x32/x64, Windows 8 x64


    I doubt RT's failure has anything to do with the processor. I've never heard of an Android or iPad user rave about the processor in their device.
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  7. #7


    Germany/Florida
    Posts : 4,514
    Vista and Win7


    RT will be here for quite some time and is about to be all up in your face.
    From which crystal ball do you read that. Do you really think the Tegra 4 will be an RT exclusive. I bet you that the Android support will be ahead of the RT support. And only some crazes will buy a tablet that has no apps library to speak of.
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  8. #8


    Posts : 5,360
    7/8/ubuntu/Linux Deepin


    MS will be trying to sell a very different product from windows rt that has failed and died.

    It will use a much altered version of the original rt os and will be on different devices at different price points.

    If they have any sense they will do some kind of rebranding exercise.

    It is a different product.

    I don't know if they will bother to keep the desktop part going. It was there to run the cut down office thing.

    Not clear to me if they are still going to push that as some kind of usp, or if they want to lower the cost and dump it.
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  9. #9


    Posts : 5,707
    Windows 8.1 Pro


    I don't know if it's Window RT they're very bullish about, or just WinRT code. THAT I bet is more important as that is the common core between Windows Phone and Windows 8, WinRT. Build an app on Windows Phone, easily to recompile it for Windows and vice versa. But of course, it needs to run on the ARM processor...

    The other thing that comes to mind is that Windows 8.1 on RT will see the actual end of the Desktop sooner rather than later. Once Office becomes a WinRT suite, no need for a Desktop at all on Windows RT devices.
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  10. #10


    Somewhere in USA
    Posts : 233
    Windows 8.1 Pro


    Quote Originally Posted by Coke Robot View Post
    I don't know if it's Window RT they're very bullish about, or just WinRT code. THAT I bet is more important as that is the common core between Windows Phone and Windows 8, WinRT. Build an app on Windows Phone, easily to recompile it for Windows and vice versa. But of course, it needs to run on the ARM processor...

    The other thing that comes to mind is that Windows 8.1 on RT will see the actual end of the Desktop sooner rather than later. Once Office becomes a WinRT suite, no need for a Desktop at all on Windows RT devices.

    Yes, and the sooner devs get on board the better for everyone.

    The machine has no signs of slowing down. Better to just embrace it and push forward for all.
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Analysts challenge Microsoft's commitment to Windows RT
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