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Microsoft's Surface Pro 'is not there yet,' says IDC

  1. #1

    Microsoft's Surface Pro 'is not there yet,' says IDC

    That's not all. Microsoft is late to the small-screen party.
    "On screen sizes, one of the things that really hurt them was at the precise time they were launching Windows RT and Windows Pro into the market, the tablet market shifted toward smaller sizes, particularly when the [iPad] Mini came out [in November]," according to Mainelli.
    He continued. "Right when this was happening, Microsoft launches 10.6-inch tablets. You can make the argument that in order to be productive that's the size you need on Surface. But from a market perspective, the market has shifted small."
    Microsoft's Surface Pro 'is not there yet,' says IDC | Microsoft - CNET News

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  2. #2

    Posts : 5,360
    7/8/ubuntu/Linux Deepin


    Tim did the right thing at the right time.

    MS were caught out.

    To be fair to MS, that was hard to predict, but it is part of a catalog of errors.

    Any other company would be in all kinds of trouble, but MS are able to prop up and push thru relying on their other historical deals.
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  3. #3

    There RT is a no go at this time M$ deep pockets may prop up those two for a while though.
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  4. #4

    Posts : 138
    Windows 8 Pro

    Oh boy.

    Where do I start?

    First, don't give Apple credit they don't deserve. They were just as caught out by 7 inchers as Microsoft. Google and Amazon - in other words Android - were the ones who hit it big first with smaller screens. The Nexus 7 in particular has sold in massive numbers. Apple was just copying, like usual. After all, it was Jobs who predicted small tablets would fail. It's hilarious to watch them scramble to copy Android now.

    Second, Windows 8 tablets are off to a good start. They already command 7.5% of the market in 6 months. That's impressive.

    Third, 7 inch Windows tablets are on the way.
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  5. #5

    Posts : 5,360
    7/8/ubuntu/Linux Deepin

    Tim Cook timed it right. Record Xmas sales.

    The iPad mini, according to Cook both during the call and at Apple's iPad and Mac event previously, is 7.9-inches rather than 7-inches, and due to its 4:3 and 1024x768 pixel display, it has 35% more screen real-estate than a 7-inch, typically 16:9, tablet. Including the difference in landscape height, and depending on interface chrome, Cook said that translates into a 50-67% more space.
    The iPad mini, because it has the same display as the iPad 2, only at a smaller size, can run all 250,000 iPad apps, compared to the tiny number of competing tablet apps. Cook sees 7-inch tablets as compromised, and the iPad mini as being in a "whole different league".

    Second, Windows 8 tablets are off to a good start. They already command 7.5% of the market in 6 months. That's impressive.
    Depends on your point of view.

    MS have spent allegedly about 2bn on advertising including below the line, they are subsidising the oems - who aren't happy, they have alienated a large proportion of their existing users.

    The result is 3m tablets sold.

    MS them selves have sold about half - the other half is split between the oems. No wonder they aren't keen on pushing them out - and thier software supplier (MS ) is now competing with them.

    Third, 7 inch Windows tablets are on the way.
    You just accused Apple of copying because they weren't the first to release 7 in ( actually it is 8in ), then proudly announce 7 in tablets from MS are on the way.

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  6. #6

    Posts : 138
    Windows 8 Pro

    Except Microsoft invented the tablet PC, so no, that's not copying.

    The IPad mini is a piece of trash with a horribly low screen resolution and only a dual core processor. If you do the research, its actually just a smaller IPad 2.

    And yeah, a lot of people were suckered into buying it. Also all the sycophantic Isheep out there had to have one.
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  7. #7

    Posts : 5,360
    7/8/ubuntu/Linux Deepin

    Of course it is a smaller Ipad - that is why it is called Ipad mini.

    Also all the sycophantic Isheep out there had to have one.
    Interesting you say that - it seems 8 is bringing out those sort of characters - what are going to call them - ms sheep?
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  8. #8

    Posts : 138
    Windows 8 Pro

    That's funny.

    I'm pretty much 50/50 between Windows and Android, so no you've got that pretty wrong.

    You also totally missed the point about the IPad mini. It's all out-dated tech inside. Its an IPad 2! The Nexus 7 crushes it in every way, and is cheaper too.
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  9. #9

    Posts : 5,360
    7/8/ubuntu/Linux Deepin

    I am not an Apple supporter. I have no Apple products.

    I am still able to recognise how good they are at creating markets and product management.

    I am pleased to hear the nexus 7 is so good.

    Let's hope Ubuntu gets a decent chance and we actually have some real competition in the full scale os sector.

    That won't be good for MS , but it will be good for competition, driving innovation, choice, and most importantly, it will be good for the consumer.
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  10. #10

    Hafnarfjörður IS
    Posts : 4,376
    Linux Centos 7, W8.1, W7, W2K3 Server W10

    Hi there
    These types of "Analysts" reports are generally flawed -- typically like "Financial Advisors" and even institutionalized respected agencies like Moodies which totally got the whole Banking / Financial situation wrong (and MEGA Wrong at that --Big Big time).

    Those smaller 7 inch screens IMO have had their day now with decent size smart screen sizes on phones -- a 7 inch screen is just too big to be conveniently used as a pocket sized proper tablet (The new Samsung S4 at almost 5 inch screen is about the largest screen size that works well and is still convenient as a phone too) - so why would I carry BOTH a smart phone and a 7 inch tablet.

    However for maximum use and decent portability I'd reckon on the 10 - 11.5 inch screen size as about perfect -- small enough to be portable and large enough to be able to use it sensibly for REAL applications on the road (EXCEL etc). I can't conceivably think these days of ANY travelling person who doesn't carry at least ONE smart phone with them so if you go for the larger screen smartphones the 7 inch tablet is really surplus to requirements.

    The 10 - 11.5 inch devices can be docked to large monitors as well if used in an office.

    Apart from the price I really can't actually see what's wrong with the Surface Pro. Most travellers these days aren't THAT far away from a power source -- even in the UK with its creaking Victorian Railway system you can find Inter City trains with power points in them. While longer battery life is never a bad thing (unless the size and weight of the battery Kill the portability of the device) a 4 hour life isn't IMO a deal breaker at all.

    The RT model IMO was the "Orphan" -- the Surface PRO should have been released first and then the RT - and also the RT should be able to run standard windows applications - but the small screen size would still put me off.

    I only have one device with a smallish screen size (other than a smart phone) and that's around a 6 inch screen size e-reader (Sony PRS type) -- a specialized device that is 100% (no I'd say at least 200%) fit for the function it does - for Book reading - and the e-ink screens are still absolutely visible even in Direct harsh sunlight - unlike tablets / iPads etc etc).

    I have a huge i7 powered alienware FX 18.2 inch screen dual HDD laptop that just sits idle most of the time - while my humble much lower powered Acer V105 11.2 inch screen gets taken on travels - even though it's only got an i3 processor in it I've got 8 GB RAM and a Samsung 840 series 250 GB SSD and is fast enough for things that I want to do including Photo shop.

    (I bought the Alienware laptop in my slightly Younger days when I was really "infatuated" with gadgets and "Boys Toys"- I'm a bit older and wiser now and not quite so impulsive any more). At Home though the Alienware is a pleasure to use - but don't even THINK of lugging it to an Airport and taking it on a plane).

    I'll stick my neck out here -- I think it's the 7 inch types of tablets that will see their market shrink while the 10 - 11.2 inch form factor will become the most popular. Whether the Surface pro is the right device or genuine "Convertible Hybrids" like the HP envy series will become the norm - I don't know - but I'm sure it's this type of device that will kick start the PC market again - especially as more people discover the limitations of a Tablet only device.

    Incidentally seeing people trying to make a phone call with those 7 inch devices such as the Samsung Note looks absolutely idiotic in the extreme -- love to see someone doing that in the middle of the rush hour on a N.Y or London subway train.

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