Office 2013 might be brand new, but its license agreement is already getting a significant upgrade. The new language represents a welcome change for buyers who prefer traditional licenses that don't require ongoing payments.
Bowing to “feedback from its customers,” Microsoft is changing the terms of the license agreement for the three retail “perpetual license” versions of Office 2013, restoring the terms that had been present in the corresponding agreement for Office 2010.
Microsoft restores transfer rights for retail Office 2013 copies | ZDNet
They are learning. Let's keep the pressure on them for the system. It may take them a little longer to realize what damage they made to the desktop market, but I am sure they will get there also to a resonable solution.