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Windows 8: The end of the full retail version?


Brink

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#1
There's a rumor going around that, with Windows 8, Microsoft is doing away with the full version of Windows sold at retail.

If this pans out -- and so far, I have heard it from only one source (as I noted on the Windows Weekly podcast with my co-host Paul Thurrot this week) -- I doubt there will be anyone lining up in protest.

In Microsoft parlance, a full product typically means a non-upgrade, fully licensed version of Windows sold in a box via brick-and-mortar and/or online retailers. With Windows, full product tends to be quite expensive -- and not very popular, as most users get their Windows either preloaded on new PCs, via volume-licensing deals, or as an upgrade to an existing version of Windows. Very few users want or need a complete, new copy of Windows for a machine on which Windows has not been previously installed.

With Windows 8, Microsoft is being aggressive with upgrade pricing. Anyone with a copy of Windows XP, Windows Vista, Windows 7 or the Windows 8 Release Preview (with some caveats for Windows 8) will be able to buy up to five copies of Windows 8 Professional for $39.99 apiece through January 31, 2013. (And maybe longer, if Microsoft extends this promotional price.)
Read more at:
Windows 8: The end of the full retail version? | Windows 8 - CNET Reviews
 

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SIW2

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#2
Wouldn't surprise me.

Don't imagine the full retail boxed version was an enormous seller.
 

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FSeal

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#3
As long as that $40 "upgrade" is installable on new machines WITHOUT a previous windows install, otherwise...

Microsoft ever heard of "death by 1000 cuts"?

If you screw 5% of your user base 20 times, you may have no one left to buy your product...

How would a person legally build their own machine now?

But of course that is just one more step in Ballmer's plan to "Out-Apple Apple" :/
 

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Dave44

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#4
hopefully this story proves untrue
 

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pparks1

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#5
How would a person legally build their own machine now?

The article above said,
Those who typically have wanted and needed full Windows product -- among them, do-it-yourself PC assemblers -- will now be able to buy a system builder license for Windows 8. Microsoft officials have said the DIY crowd and those installing Windows 8 in a virtual machine or separate partition will be able to purchase a
Windows 8 Pro System Builder version
. There's no official word so far on the price of that SKU.
Guess we have to wait and see that the price of the "system builder" license is going to cost. Also, gotta find out if that system builder license is like OEM where it's good for the one computer you install it to, or if it will run more like retail and can only run on 1 system at a time, but can be moved if necessary.
 

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FSeal

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#6
Yeah, I'd seen some rumour that they were easing restrictions on the OEM version so that it actually became legal for end users to buy it (not that they haven't for years).

But yeah it comes with no help and only one install and is much more restrictive on component changes and reactivations. That will /have/ to be eased or they still got a giant hole.

Enthusiasts may be only 5% of their customer base (heck maybe 1%) by they (we) are their BIGGEST boosters. They need to not piddle us off :)

Overall at least the pricing is on the right track.
 

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Mike Lonewolf

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#7
Outsiders note: There will be 3 versions of Windows 8 (Boxed) Upgrade, Full, and Professional. I would post the link that tells this, but Brink doesn't like me posting MSDN links here. :)
 

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Dave44

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#8
Outsiders note: There will be 3 versions of Windows 8 (Boxed) Upgrade, Full, and Professional. I would post the link that tells this, but Brink doesn't like me posting MSDN links here. :)
very glad to know going to be full version :):):):) thinki i gonna get Professional full version depending on price
 

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Brink

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#9
Outsiders note: There will be 3 versions of Windows 8 (Boxed) Upgrade, Full, and Professional. I would post the link that tells this, but Brink doesn't like me posting MSDN links here. :)
Not true. You can post links like this. :huh:
 

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pparks1

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#11
^That's from a blog post 3 months old and isn't MSDN.
 

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#12
Moronic. Wtf are they thinking....
 

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HippsieGypsie

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#13
^That's from a blog post 3 months old and isn't MSDN.
And your point is?

LQQks like I'll be upgrading from 7 Ultimate to 8 Pro :party:
 

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lehnerus2000

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#14
I thought that I read that the "System Builder" license, lets you build systems for other people only. :confused:
 

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SIW2

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#15
Apparently that is being changed by MS. It seems they will be encouraging folk to use system builder on their own machines.
 

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HippsieGypsie

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#16
I'm not too sure about an upgrade now. I would rather dual boot as I am now. EULA will be a big factor there. But that's neither here or there about what we're talking about now.

I found this article written July 9. The article has links to the dizzying M$ OEM EULA site. I needed a drink after I read that awhile!

Is Microsoft changing its policy on System Builder licensing for Windows 8? | ZDNet

I thought that I read that the "System Builder" license, lets you build systems for other people only. :confused:
You may be correct as the article states:

•The software must be installed on a “fully assembled computer system,” with a specific list of requirements (including a CPU, a motherboard, and a case).
•The software must be installed using the OEM Preinstallation Kit (OPK). Although the discs that are included in the OEM System Builder package can be used to install the software directly, the license specifically prohibits this.
•The computer system must be resold to an “unrelated third party.” If you're a consumer building for yourself, you don't meet the terms in Section 2, Authorized Distribution and Acceptance.
So one could build a PC, install 8 using the OEM Preinstallation Kit (OPK), and sell it to someone, let's say an "unrelated" significant other (not wife or husband), a friend, a man/woman on the street, etc., for let's say a $buck$, and ask them to borrow it indefinetely. That would be legal. :D
 

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jimbo45

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#17
Hi there
at least in the EU (and EEA) this stuff is now "deprecated" as the top Court in Brussels (EU) has decreed that selling on to others software licenses is 100% legal.

In the USA it might still be different but Ms has a HUGE market outside US as well.

I think AUS / NZ & some Asian countries will adopt this model (although from my own experiences in Hong Kong etc the whole notion of "licenses" seems 100% academic anyway !!!.

cheers
jimbo
 

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icet

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#18
I think "Windows 8 System builder" version for end users would be the same as the retail boxed version. It would have a Windows 8 installation disk with it. Same thing. What else???:think:
 

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alphanumeric

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#19
I think "Windows 8 System builder" version for end users would be the same as the retail boxed version. It would have a Windows 8 installation disk with it. Same thing. What else???:think:
Right now windows 7 Retail boxes come with both 32 bit and 64 bit install media. You get phone support and you can transfer that license to another PC. If you buy an OEM copy you only get the one DVD, you have to pick 32 bit or 64 bit. No phone support and once you activate it, its tied to that PC and is non transferable. Big difference.
 

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icet

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#20
I think version for end users would be the same as the retail boxed version. It would have a Windows 8 installation disk with it. Same thing. What else???:think:
Right now windows 7 Retail boxes come with both 32 bit and 64 bit install media. You get phone support and you can transfer that license to another PC. If you buy an OEM copy you only get the one DVD, you have to pick 32 bit or 64 bit. No phone support and once you activate it, its tied to that PC and is non transferable. Big difference.



May be Microsoft offer "Windows 8 System builder for end users" which does not get tied to the PC and is transferable. And about phone support who need that? :confused:
 

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