Windows Vista and 7 were both packed with new features primarily targeted towards consumers. While your average home user has embraced 7, businesses and power users are still as in love with XP as they ever were. Microsoft needs to unveil some new functionality in Windows 8 that will win over XP die-hards. Like it or not, the continued dominance of XP is holding back technology advancement, yet for businesses XP still works well and power users prefer the increased control XP gives them over their system vs the newer versions, as well as the light footprint. There is nothing that Windows 7 offers that can win over these people...they will not upgrade just for the sake of upgrading. XP is capable of virtually everything 7 is capable of with the help of third party applications. What will Microsoft have to do to win over the ~70% of users still running XP?