Microsoft Tries to Promote Windows 8 Without Hurting Windows 7 Sales

By Juan Carlos Perez, IDG News Jun 13, 2012 2:40 am

With Windows 8's commercial availability expected before the end of this year, Microsoft finds itself in the tricky position of generating enthusiasm for it without affecting Windows 7 sales.

The difficulty in striking this delicate balance became evident on Tuesday, when Microsoft officials spent the day at TechEd North America promoting Windows 8 in speeches, press conferences and demo sessions, while telling the 10,000 IT pros in attendance that their organizations, if they haven't done so already, should upgrade from Windows XP to Windows 7.

But at the morning keynote, when Microsoft officials made an aggressive case for enterprise adoption of Windows 8, they portrayed Windows 7 as an aging OS designed before key changes in computing happened in recent years.

"Windows 8 is a bold new bet, and it's a generational change in Windows," said Antoine Leblond, corporate vice president of Windows Web Services. "Windows 8 first and foremost is a better Windows than Windows 7."

Leblond said Windows 7 is the last in a line of OSes that began with Windows 95, designed primarily for desktop PCs that are always connected to a power source and act as the main repository for users' applications, data and content.

On the other hand, Windows 8 is designed for the world's shift to mobile devices that run on batteries and to applications and content that live dispersed in a variety of web sites and must be constantly available.
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SIW2

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Rather grand for an o/s that has a touch UI stitched on top.

It does indicate what the plan is.

Start by constantly exhorting people by forcing metro in their faces to go online for a few apps. sync devices, share photos, etc.

Before the public realize they are paying $30,40,50 a month to do what they used to do just for the initial cost of the device.

Too late.

MS plan is to have the entire o/s online - just access it from a small device.

Once it has reached critical mass, it will become increasing uneconomic to manufacture devices that "act as the main repository for users' applications, data "

All kinds of consequences for the user - which I won't go into here.

Giving the users what they want.

Really ?

More like leading people where they do not realize they are headed.

It is not just MS - but they are under the spotlight here.
 

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lehnerus2000

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Exactly

Rather grand for an o/s that has a touch UI stitched on top.

It does indicate what the plan is.

Start by constantly exhorting people by forcing metro in their faces to go online for a few apps. sync devices, share photos, etc.

Before the public realize they are paying $30,40,50 a month to do what they used to do just for the initial cost of the device.

Too late.

MS plan is to have the entire o/s online - just access it from a small device.

Once it has reached critical mass, it will become increasing uneconomic to manufacture devices that "act as the main repository for users' applications, data "

All kinds of consequences for the user - which I won't go into here.

Giving the users what they want.

Really ?

More like leading people where they do not realize they are headed.

It is not just MS - but they are under the spotlight here.

That is the only reason for this "Cloud" rubbish.

I don't understand why the HW manufacturers don't push back. :confused:
The attack ads would be so easy to create.

"A fool and his money and his data, are soon separated!"
 
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BillWindows

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Rather grand for an o/s that has a touch UI stitched on top.

It does indicate what the plan is.

Start by constantly exhorting people by forcing metro in their faces to go online for a few apps. sync devices, share photos, etc.

Before the public realize they are paying $30,40,50 a month to do what they used to do just for the initial cost of the device.

Too late.

MS plan is to have the entire o/s online - just access it from a small device.

Once it has reached critical mass, it will become increasing uneconomic to manufacture devices that "act as the main repository for users' applications, data "

All kinds of consequences for the user - which I won't go into here.

Giving the users what they want.

Really ?

More like leading people where they do not realize they are headed.

It is not just MS - but they are under the spotlight here.

Unfortunately that's the way the world is already heading, so there's really nothing new about what Microsoft is doing. Apple, Google and Amazon are doing that, and to be honest, it does seem like the majority of people don't mind this new way.

I find myself not minding this new way, I find myself guilty of buying Apps, Music and Movies on iTunes and digital books on Amazon. I'm certainly not alone and Microsoft knows that and wants a piece of the action, business.

I don't like the Cloud much at this stage, but could see it being useful for Music, Photos and some videos etc. I must admit I'm not into the social world, but that's where the world is heading as well, and the cloud, music and even shopping is all part of that new brave world.

It is going to be a connected, social online world and nothing is going to stop that, not even Microsoft. If Microsoft want out, they will be out, out of business, Android and Apple will take over.

That's my opinion.
 

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