As far as I know, you can't. Metro apps are not Win32 applications. They can't be run from the desktop or a command line. They have to be run from within the metro environment.
Even though that program says it's an exe, it's not a normal Win32 exe, much like .net apps are not normal .exe's (they have a runtime shim that allows them to start with the runtime engine, metro apps don't have that).
So if you try and run the exe, it just exits right away. I know of no way to work around that.
Yes, The Metro App can be run from the command line provided if you know the protocol name of the App.
C:\Windows\ImmersiveControlPanel\SystemSettings.exe is not a metro App but rather being called from the App.
The closest you can do is running The Store App from the command prompt, Open the command prompt and try this:
Thank you, but the command line (C:\Windows\System32\cmd.exe /c start "" "ms-windows-store:") to open Windows Store, i want to run Metro Contorl Panel. The SystemSettings.exe is not metro type? i searched the file "C:\Windows\ImmersiveControlPanel\appxmanifest.xml" for protocol name, but not found...