People don't want to change their ways just because Microsoft wants to sell tablets?
Yep, totally baffling.
Hold on a minute: it's not Microsoft's fault that people don't want to change their ways. In fact, people HAVE changed their ways because they've moved away from the traditional desktops to the likes of the iPad and Android OSes and ecosystems. With Windows 8 Microsoft are just ensuring that they stay relevant in the marketplace because, as we've seen, sales of traditional desktop PCs have nosedived. This decline happened BEFORE Windows 8 came along because a) the need to upgrade has been seen by many as unnecessary and b) mobile devices have become a more versatile way of communicating and accessing information.
So who's actually complaining? Those savvy enough to have upgraded to Windows 8 in a desktop environment or have, unfortunately for them, bought a new PC just as the landscape is changing and reviewers who are feeding the frenzy of "OH NOES NO START BUTTON!!!!!!!!!11 LOLZ!!!"
Ultimately, the hardware will also change so what do Microsoft do? Stick with an OS that's out of date because the world has moved to touch (and, possibly, gesture) or move now knowing that in the short term you'll have a few people who are unhappy?