Windows 8 and 8.1 Forums


Ms why NO commercials about Surface PRO or even RT

  1. #1


    Hafnarfjörđur IS
    Posts : 4,376
    Linux Centos 7, W8.1, W7, W2K3 Server W10

    Ms why NO commercials about Surface PRO or even RT


    Hi there
    I think Ms marketing must be totally hosed up.

    It's only on THIS (and W7) Forum(s) that I have heard that Surface Pro is (finally) due to ship on Feb 9th.
    Considering this is intended to be an "Ipad Killer" I would have thought that we would be SATURATED with commercials about this device. A company with the clout of Ms could probably get some real good deals on TV commercial time at the moment

    For example Andy Murray from GB is playing Tennis in the Australian open final on Sunday Morning (European Time) so loads of Brits will be watching this -- what a great opportunity for some commercials about the Surface pro.

    I haven't seen ANY commercials at all in most of the popular papers in Germany, Holland, France, Belgium or the UK yet - and these countries BY FAR make up the biggest market for Technology in the whole of the EU.

    I also haven't seen any TV commercials yet (In Brussels I get TV from all these countries via the cable network) .
    I've seen some for Windows 8 phone and a few (not many) for Windows 8.

    Go into a halfway decent technology store like MediaMarkt in Brussels or Antwerp where the staff are usually pretty good and they tend to have most recent stuff available (and NOT OUT OF STOCK like PC world / Curry's in the UK which invariably displays an item you want but it's always out of stock) and mention Surface Pro -- and the usual reaction is "What's that" -- most of the staff don't know Ms is even Making tablets.

    Anyway Ms -- I think you need to issue your whole marketing dept with a truckload of "Pink Slips" / P45's or whatever the paperwork is for "On yer Bike and find another job".

    What I've gleaned is that the device will be excellent (price though could be a problem) - but most people don't read or get their info from sites like this.

    Cheers
    jimbo

      My System SpecsSystem Spec

  2. #2


    Quote Originally Posted by jimbo45 View Post
    Hi there
    I think Ms marketing must be totally hosed up.

    Cheers
    jimbo

    M$ must be redoing there marketing after the RT failure only selling 1Mil instead of 2Mil as projected means that 1Mil is still in stock. I think that selling it here as a toy backfired ( trying to sell it as a child can use it so can you) users saw it as a real TOY.
      My System SpecsSystem Spec

  3. #3


    Sydney, Nova Scotia, Canada
    Posts : 6,490
    Windows 10 Education 64 Bit


    I've seen the odd commercial here and there. They were gimmicky at best. I didn't see anything that would inspire me to run out and buy one.
      My System SpecsSystem Spec

  4. #4


    I, too, am very surprised that it has been so quiet, marketing-wise for the Pro.

    After all, I think it is reasonable to expect the RT sales numbers to be less and not as widely accepted because most of us definitely want to be able to run our existing apps. Thus, I was expecting the "real" marketing to start once the Pro was set to come out.

    Maybe we will be surprised by a Super Bowl ad.
      My System SpecsSystem Spec

  5. #5


    Posts : 1,925
    Windows 8.1 Pro


    First, I've seen tons of Surface ads. I wouldn't call them especially great (people dancing around), but they were everywhere. These ads mostly focused on the "click" when attaching the keyboard. The problem with Surface sales was that you could only get them online and in Microsoft's retail stores. You couldn't buy them at Best buy or Fry's or Costco or wherever, where most people buy computers. Microsoft even acknowledged that they didn't expect large quantities because of this. A few weeks ago they started selling them in a few other stores, like Best Buy and Staples, but it's still not a very big list.

    I wouldn't expect to see Surface Pro advertising until it's actually available. What point is there in advertising something that people can't buy? If they go into a store to buy a Surface pro, they just end up buying a competitors product.

    Microsoft is not focusing sales of Surface in the UK or elsewhere, largely because they had planned a "modest" rollout (Ballmers words). I would expect a superbowl ad though, given the timing is similar.
      My System SpecsSystem Spec

  6. #6


    But what is surprising is that beyond the tech websites, you'd never know that the "full-blown" version of Surface is coming on Feb. 9th. They announced a firm date for availability, so I was expecting some sort of "Coming Feb. 9th" type of ad campaign.

    Then again, perhaps it really is too early to criticize if they will start the campaign on Super Bowl weekend. We shall see.

    And, yes, there definitely have been lots of RT ads.
      My System SpecsSystem Spec

  7. #7


    Posts : 1,925
    Windows 8.1 Pro


    Microsoft has never been real great about television advertising. I was seeing IE9 ads even after Windows 8 launched. They've typically focused more on print advertising.. and for years, they've never really had to promote windows.

    For example, I don't think I've EVER seen an Xbox TV Ad. Ever. But then, I don't watch G4 or other gamer centric programs, so maybe they advertise on those.

    I've seen a lot of Windows Phone 8 ads, but most of those seem to be Nokia ads co-sponsored by MS. I thought those were cute, the "Beta test is over" ads were kind of funny.

    I'm not really sure Microsoft knows how to advertise hardware. They simply have never needed to.
      My System SpecsSystem Spec

  8. #8


    I remember when Windows 95 was launching and I was walking around Hollywood and there were big Windows 95 banners out promoting it.

    What's really the basic/fundamental difference between Win7 and Win8? It's the touch/Modern UI in Win8 so that--finally--Windows can functionally be used on the tablet form factor. To me, that's very important and significant; consequently, I am baffled as to why it doesn't have the same level of hype/marketing campaign as, say, Windows 95, for example.

    I think that it is one thing for RT sales to be slow because, after all, it is a new platform for which new apps will have to be (re-)written. However, PRO runs the existing software base, so if it fails/doesn't do well, then that will really be bad news for MS.
      My System SpecsSystem Spec

  9. #9


    Hafnarfjörđur IS
    Posts : 4,376
    Linux Centos 7, W8.1, W7, W2K3 Server W10


    Hi there
    Maybe it's true about Ms not "really liking" TV for commercials --strange for a large company though -- but I'm still suprprised by the total lack of commercials in Newspapers etc.

    Surface Pro means absolutely nothing to 99.9% of people over here currently.

    (OK I know some companies don't need to advertise --I don't think I've ever seen a commercial for a Ferrari on TV - but I wouldn't compare products from "The Prancing Horse" with those of Ms somehow. !!)

    Cheers
    jimbo
      My System SpecsSystem Spec

  10. #10


    Quote Originally Posted by nuspieds View Post
    I remember when Windows 95 was launching and I was walking around Hollywood and there were big Windows 95 banners out promoting it.
    The main reason that you saw so many adds for Windows 95 was O/S2 was out long before Windows 95, most of there adds were for vapor ware.
      My System SpecsSystem Spec

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