Windows 8 and 8.1 Forums


Ms why NO commercials about Surface PRO or even RT

  1. #11


    Oregon
    Posts : 214
    Windows 8 Pro w/Media Center, Windows RT


    Quote Originally Posted by Mystere View Post
    First, I've seen tons of Surface ads. I wouldn't call them especially great (people dancing around), but they were everywhere. These ads mostly focused on the "click" when attaching the keyboard. The problem with Surface sales was that you could only get them online and in Microsoft's retail stores. You couldn't buy them at Best buy or Fry's or Costco or wherever, where most people buy computers. Microsoft even acknowledged that they didn't expect large quantities because of this. A few weeks ago they started selling them in a few other stores, like Best Buy and Staples, but it's still not a very big list.

    I wouldn't expect to see Surface Pro advertising until it's actually available. What point is there in advertising something that people can't buy? If they go into a store to buy a Surface pro, they just end up buying a competitors product.

    Microsoft is not focusing sales of Surface in the UK or elsewhere, largely because they had planned a "modest" rollout (Ballmers words). I would expect a superbowl ad though, given the timing is similar.
    I've seen tons of Surface ads here in the US also. Hardly a day doesn't go by without noting one or more. A fair amount of product placement also. With all the advertisement they have done, it will be interesting to one day finally hear how many they have sold. I was in Best Buy the other day and Surface RT was prominently displayed, the sales person was knowledgeable about them, and he talking up Windows 8 -- a pleasant surprise.

    I really don't expect to see a lot Surface Pro advertising in the general media since it is not a consumer focused product.

      My System SpecsSystem Spec

  2. #12


    Quote Originally Posted by rmeigs View Post
    I really don't expect to see a lot Surface Pro advertising in the general media since it is not a consumer focused product.
    But if PCs running Windows <whatever> are consumer-focused products, then why would a tablet running Windows 8 Pro not also be consumer-focused?

    To me, Surface Pro is the consumer-focused product, not RT, because most consumers have Windows apps that they want to continue running.
      My System SpecsSystem Spec

  3. #13


    Oregon
    Posts : 214
    Windows 8 Pro w/Media Center, Windows RT


    Quote Originally Posted by nuspieds View Post
    But if PCs running Windows <whatever> are consumer-focused products, then why would a tablet running Windows 8 Pro not also be consumer-focused?
    I don't disagree, but it's the manufacture who decides what a products market focus will be. Microsoft has made the RT the consumer-focused product and the Pro a corporate focused device.

    To me, Surface Pro is the consumer-focused product, not RT, because most consumers have Windows apps that they want to continue running.
    Most mass market tablet consumers are not using Windows based devices. They are buying Android or Apple tablets -- over 150 million of them so far. The Pro is going to have a strong appeal to the tech savvy and corporate client, but not (just my opinion) to the average Joe and Jane -- especially at US$899.
      My System SpecsSystem Spec

  4. #14


    Posts : 5,707
    Windows 8.1 Pro


    Here, I've seen a couple of Surface RT commercials, there are about two or three Windows Phone 8 commercials running, and several Windows 8 commercials. If you watch TV, VERY good chances are that you've heard about said products at least.

    Some of Microsoft's marketing effort went towards some things like the Windows 8 launch in Times Square where they had a crapton of electronic billboards running some advertising, as well as booths with different PC vendors showing off their offerings. Earlier in 2012, they had a Windows Phone event where they constructed a big arse Windows Phone 7 to show it off basically. They are doing a lot of events in the more impressionable markets, like New York. They and a certain OEMs, like Nokia and HTC, are doing celebrity endorsements. But I think Microsoft needs more advertising on the Windows Phone front. They LITERALLY have to throw everything and the kitchen sink (that saying makes me giggle) in getting people to know about the product.

    But for the Surface Pro advertising, I have a feeling that will come later this week or a week before launch. The Surface Pro is different from the RT model and we've already seen the commercials quite a bit. So by time the Pro hits retail, most likely there will advertising to get the word out. Although I have to question, the Surface RT tablets hit retail first, and it wasn't shown what one could do with it. The Surface Pro will come out and probably the advertising will show some typical Desktop work and the metro UI, but I have wonder if that will conflict with people.
      My System SpecsSystem Spec

  5. #15


    Quote Originally Posted by rmeigs View Post
    Most mass market tablet consumers are not using Windows based devices. They are buying Android or Apple tablets -- over 150 million of them so far. The Pro is going to have a strong appeal to the tech savvy and corporate client...
    I completely agree.

    But what I'm saying, however, is the consumer computer OS with the largest market share is Windows and MS is in the perfect position (if they execute correctly) to transition a lot of those consumers onto a more portable/mobile platform that is still running their OS and their apps. The end result (if they execute correctly) would that MS would then become the dominant tablet OS maker, as they are right now with the desktop/laptop/ultrabook OS.

    In my case, for example, I do not want another computer platform for my computing. For my mobile phone, it isn't an issue as long as I can sync my calendar, contacts and get mail, since I do not "compute" on my phone. I currently have an iPhone but for my computing purposes, I am Windows, be that on a desktop, laptop, ultrabook or tablet. Consequently, I am not willing to replace and/or supplement any of my computing platforms with a non-Windows device.

    In the end, though, if the Pro fails because consumers still flock to non-Windows tablets, then I'll have no choice. But in the meantime, I will be at Best Buy on Feb. 9th to get me a new Surface Pro.
      My System SpecsSystem Spec

  6. #16


    Oregon
    Posts : 214
    Windows 8 Pro w/Media Center, Windows RT



    nuspieds: Agree about how important the ecosystem is. Sure makes life easy when everything can "talk" to each other. I have Windows 8 desktop and laptop, an ASUS Vivo Tab RT (Windows RT tablet) and a Nokia Lumna 920 WP8 smartphone. It's a joy.

    Looking forward to seeing your comments and experience when you get that new Surface Pro.
      My System SpecsSystem Spec

  7. #17


    Oh, I certainly will share.

    I'm so excited and anxious about it that since last week when I heard about the confirmed availability date, I have been preparing for its arrival by getting all sorts of standard accessories (cables, USB hubs, etc.), including replacing my portable USB 2.0 drives with 3.0 versions.

    I'm all set...all I need now is for Feb. 9th to arrive!

    By the way, I always had a Windows-based phone; as you stated, it's nice when everything easily talks to each other. However, when MS decided that Windows Phone syncing was only via the cloud (as opposed to direct desktop syncing with Outlook as they have always provided), that's when I jumped ship.

    I'm very security-minded and I do not want my personal and confidential data stored up in the cloud. So, I switched to iOS; otherwise, I would have stuck with the Windows platform all the way.
      My System SpecsSystem Spec

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Ms why NO commercials about Surface PRO or even RT
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