Windows 8 and 8.1 Forums


Latest MS ad for the Surface Pro

  1. #1


    Germany/Florida
    Posts : 4,514
    Vista and Win7

    Latest MS ad for the Surface Pro


    One more reason not to buy it. Do they take us for savages from the jungle.


    Surface Pro Commercial "The Vibe" - YouTube

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  2. #2


    These commercials are just pure garbage. My wife saw the RT commercials and said, "aside from clicking when you attach a keyboard, what else does this thing do?" They are completely missing it.
      My System SpecsSystem Spec

  3. #3


    Germany/Florida
    Posts : 4,514
    Vista and Win7


    Yeah, that commercial was probably made for monkeys - zero information value.
      My System SpecsSystem Spec

  4. #4


    Posts : 5,360
    7/8/ubuntu/Linux Deepin


    It's interesting.

    They don't look very happy do they - aside from the smug guy at the end.

    Possibly it was discovered windows has a staid, boring image and it is an attempt to get away from that.

    It will fascinating to see if this Pro paving slab idea manages to take off except as a niche product.

    I can see some might like a small, light ultrabook for running proper desktop programs. I don't see how the Metro twaddle will help that - if anything, it is a hindrance.

    Perhaps they could push could the concept of live tiles to keep everyone in the office up to date with the latest office gossip. Have they been promoting that idea ?
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  5. #5


    UK
    Posts : 177
    Win 8


    Of course they're not happy. They all wanted a nice iPad and got stuck with a Windows 8 white elephant instead!
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  6. #6


    Posts : 168
    Windows 8.1 Pro x64


    I wouldn't mind having a Surface, but yeah, these ads don't do it for me. If you simply want to convey emotion and some sense of movement or activity, then fine. I mean, I thought the original Windows 8 ad was at least somewhat informative by showing you various things that the OS actually did, while being interesting and exciting. But these ... not enough substance.

    All I can say is ...

    "Start me up!!!"

    Uh ... whoops ... wrong campaign.
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  7. #7


    Oregon
    Posts : 214
    Windows 8 Pro w/Media Center, Windows RT


    For the demographic they were after, I bet those ads tested well. Not my style, but didn't mine them. Much better than the Surface RT ads.
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  8. #8


    Posts : 5,360
    7/8/ubuntu/Linux Deepin


    For the demographic they were after
    Do you know how they defined that, and/or how that might benefit sales of this product?
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  9. #9


    Oregon
    Posts : 214
    Windows 8 Pro w/Media Center, Windows RT


    Quote Originally Posted by SIW2 View Post
    For the demographic they were after
    Do you know how they defined that, and/or how that might benefit sales of this product?
    Here's some evidence that those ads work: Hipsters have spoken: Microsoft is 'hip to be square' ? The Register
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  10. #10


    Posts : 5,360
    7/8/ubuntu/Linux Deepin


    BINGO.

    The most important thing is at the end.

    The news coincides with a recent interview with Microsoft CEO Steve Ballmer, in which he hinted that consumers were Redmond's latest focus.


    "Our number one thing is supplying products to consumers," he told MIT Review. "That's kind of what we do. Sixty-five percent of all PCs go to the consumer, not to the enterprise. Seventy percent of all Office suites go to the consumer, not the enterprise. One hundred percent of all Xboxes go to the consumers, not the enterprise. Now, we've monetized the enterprise better than the consumer, there's no question about that."
    That is as close you will get to him saying we are now going to leverage our dominance to squeeze more money out of the consumers.

    That is what it is all about. Win8 is a big step in that direction.
      My System SpecsSystem Spec

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