After months of mounting criticism, and just one month from the end of the free Windows 10 upgrade, Microsoft has finally seen the light: It will stop deliberately confusing and deceiving customers with the Windows 10 upgrade offer.
“We started our journey with Windows 10 with a clear goal to move people from needing Windows to choosing Windows to loving Windows,” Microsoft executive vice president Terry Myerson explains in a prepared statement.. “Towards this goal, this week we’ll launch a new upgrade experience for millions of PCs around the world. The new experience has clearer options to upgrade now, choose a time, or decline the free offer. If the red-x is selected on this new dialog, it will dismiss the dialog box and we will notify the device again in a few days. We continue to recommend all of our customers upgrade to Windows 10 before the free upgrade offer expires on July 29. Thousands of engineers have been working on making Windows 10 the most secure version of Windows, helping to protect people from viruses, phishing, identity theft and more. We’d like our customers to upgrade and improve their experience with Windows and Microsoft.”
So this is good news, obviously. But you’ll have to excuse me for being a bit underwhelmed by this change, given the late timing and, sadly, Microsoft’s history of behavior so far. As you must know, I’ve been extremely vocal about the firm’s ongoing deceptive Windows 10 upgrade practices. Practices which reached an incredible and inexcusable apex in May when Microsoft silently changed the Windows 10 upgrade advertisement to trigger the upgrade if the user closed the window...
Read more: Microsoft Steps Back from the Cliff on Windows 10 Upgrades - Thurrott.com
