By Larry Dignan
June 8, 2012, 10:20am PDT
Summary: Microsoft is trying to make its customers think different with its Metro UI on Windows 8. Even if customers don’t come along, Microsoft has shown a willingness to bet its cash cow.
Microsoft’s Windows 8 and its Metro UI has sparked extreme reactions and there appears to be little middle ground. Windows 8 will either be a hit or the next Vista. But let’s give Microsoft credit for making one gutsy bet.
In short, Microsoft is looking to unify its phone, desktop and tablet interfaces. That move alone is pretty ballsy. Even more ballsy is that Microsoft is upending years of user habits and offering a UI that reshapes the software vendor’s approach to computing. Microsoft is trying to make its customers think different.