Microsoft has been undergoing a lot of change under the leadership of Satya Nadella - from new events to a 'mobile first, cloud first' motto. The new vigor introduced by Nadella has been flushed through the veins of Microsoft and is paying off with a bit of pep in the Microsoft step.
While Microsoft has signaled intentions to go to a OneCore setup for Windows, it looks like they are also heading down the path of OneBrand as well. We have been observing this trend for some time and have been looking around for details to support our information and now it is starting to become clear. The most obvious example of this is with the conversion of Windows Phone into simply, Windows.