Microsoft officials are big believers in the bring-your-own-device (BYOD) trend.
It turns out they're also betting big on the potential impact of bring your own services (BYOS) or bring your own cloud (BYOC) -- whichever acronym you prefer.
Microsoft management increasingly gets the question: How are you going to make money if you're giving away software and services for free? Free OneDrive storage. free OneNote apps for Microsoft and non-Microsoft platforms. Free Skype apps and services. Nice for consumers, but how will the company monetize these things beyond the possibility of ads?
After reading through a transcript from last month's JP Morgan Technology, Media & Telecom Conference appearance by Judson Althoff, President of Microsoft North America, I think I have a better understanding of what the Softies are thinking on this front.