I think a number of people have not realized a few home truths about this product.
Miniaturization and portability comes at a PREMIUM cost -- the price is no worse than other quality top of the range ultra books (with an SSD and an i5 / i7) and is a lot more flexible - especially with the docking station.
Yes there ARE cheaper alternatives - and if these suit you --OK but if you want maximum portability with a high quality spec then you have to pay for it. You CAN make do with a cheap 16 inch non HD TV but people WILL pay more for a higher spec model.
Screen resolution is FAR superior to the standard laptop 1366 X 768 resolution -- even on a 12 inch screen the difference is STUNNING -- Even on a small phone screen resolution IS important -- I can tell at a stroke the difference in resolution between a Samsung S4 and S5 !!.
These devices are aimed at professionals rather than hobbyists - and they probably can get some tax relief or support from their businesses.
Those who say CEO's are quite happy with an iPad are missing the entire point -- how many CEO's actually NEED a full system on their devices anyway -- they aren't usually the developers etc and just need to SEE the results of business projections / forecasts etc. They won't be doing a lot of serious computer work - other than perhaps need to create a spreadsheet once in a while.
Ms has got a WINNER with this one -- already businesses are saying we can use ONE device instead of two (tablet + laptop) and we can maintain the existing IT infrastructure as the surface Pro 3 will run on it just as a laptop.
I can't wait to get hold of mine -- middle to end of july for me.
Hmmm. My laptop cost €2800 (about 3800 USD). Upgrading to Ultimate was another €400. Then I had to buy MS Office. In retrospect I'd have been better off getting a cheaper one. I do like Thinkpads though.
EDIT: And the Surface PRO
Good News -- Early availability so I am getting mine on MONDAY -- will report back on my experience -- can't wait.
Speaking of CEOs and tablets, I know a store manager that has a Lenovo Windows tablet that has been deployed company wide and she loves the fact that ALL the store systems and apps that they use are right there on the tablet, right there on hand whereas an ipad wouldn't even be able to run any of them or even access the back end store systems. It's advantageous because that means she could be in whatever department, run that department's specific app, and then run the POS app for checkout. That's just the common thing Windows already does, but just in a nice sweet package.