We believe that if you put the user front and center, you can make every experience for them richer and more meaningful. The Content Services team has embraced this, and today I wanted to share some of our thinking and explain our first steps for putting it into practice.
When the user is at the center everyone benefits, including content creators whether they are publishers or marketers. Digital has already disrupted all kinds of industries, thanks in large part to its ability to deliver more choice and personalization for users. The challenge for digital media is that it is a rapidly-changing environment, and what worked yesterday might not work tomorrow.