Microsoft reportedly wants to replace the cookie

Microsoft may be aiming to replace the famous (or infamous) browser cookie with its own brand of tracking technology.

The company is purportedly developing a technology that would track user activity not only on the Web but on Windows-based mobile devices and even the Xbox console, according to AdAge. Citing "sources close to the company not authorized to speak publicly about Microsoft's plans," AdAge said that the technology is in the early stages with no clear time frame as to when it would appear on all devices.

Microsoft didn't quite confirm the news to AdAge but did hint at its overall goal.

"We agree that going beyond the cookie is important," a Microsoft spokesperson told AdAge. "Our priority will be to find ways to do this that respect the interests of consumers."

Read more at: Microsoft reportedly wants to replace the cookie | Microsoft - CNET News
 
Well, I could go for a biscotti....:D

But, on a serious note... the last thing we need, is more tracking software...
 

My Computer

System One

  • OS
    Win8.1 Pro, Desktop Mode
    Computer type
    PC/Desktop
    System Manufacturer/Model
    Me
    CPU
    AMD FX-8150
    Motherboard
    Gigabyte GA-890GPA-UD3H
    Memory
    8.00 GB Dual-Channel DDR3 (9-9-9-28)
    Graphics Card(s)
    AMD Radeon HD 6570
    Sound Card
    Creative X-Fi Titanium
    Monitor(s) Displays
    PX2710MW
    Screen Resolution
    1920x1080@60Hz
    Hard Drives
    1x1TB Western Digital WDC WD1001FALS-00J7B1 ATA Device Caviar Black -

    4 x 2TB Seagate ST32000542A -
    1 x 4TB Seagate External
    Case
    Antec
    Cooling
    Noctua NH-D14
    Keyboard
    Logitech Illuminated Keyboard K740
    Internet Speed
    60meg cable
    Browser
    Cyberfox
    Antivirus
    AVG Security Suite
Cookies are used for more than "tracking". Most people don't realize that they're used to retain your user preferences, login authentication to sites, and other valid uses that have little to do with tracking. It would be nice to have a technology to replace the cookie that didn't have cookies problems.
 

My Computer

System One

  • OS
    Windows 8.1 Pro
    CPU
    Intel i7 3770K
    Motherboard
    Gigabyte Z77X-UD4 TH
    Memory
    16GB DDR3 1600
    Graphics Card(s)
    nVidia GTX 650
    Sound Card
    Onboard Audio
    Monitor(s) Displays
    Auria 27" IPS + 2x Samsung 23"
    Screen Resolution
    2560x1440 + 2x 2048x1152
    Hard Drives
    Corsair m4 256GB, 2 WD 2TB drives
    Case
    Antec SOLO II
    Keyboard
    Microsoft Natural Ergonomic Keyboard 4000
    Mouse
    Logitech MX
So this is Plan B?
 

My Computer

System One

  • OS
    7HP x64/7 Ultimate x32
    System Manufacturer/Model
    DIY
    CPU
    i7 920
    Motherboard
    Intel x58
    Memory
    6 x 2GB Corsair XMS3
    Graphics Card(s)
    HD4890 CF
    Sound Card
    Asus Xonar HDAV 1.3
    Monitor(s) Displays
    Dell 2408
    Screen Resolution
    1920x1200
    Hard Drives
    2 x 150GB Velociraptors (RAID 0 ) - OS
    1 x 1TB Seagate (Backup)
    1 x 1.5TB Seagate - Storage
    PSU
    Corsair HX1000
    Case
    Antec 1200
    Cooling
    Stock
    Keyboard
    Razer Lycosa/n52te
    Mouse
    Razer Lachesis
    Internet Speed
    Too damn slow :-(
"We agree that going beyond the cookie is important," <<< Important to who? Advertisers? Microsoft?
 

My Computer

System One

  • OS
    Windows 10 Education 64 Bit
    Computer type
    PC/Desktop
    System Manufacturer/Model
    Asus
    CPU
    AMD Phenom II X4 980 Black Edition Deneb 3.7GHz
    Motherboard
    ASUS M4N68T-M V2 µATX Motherboard
    Memory
    8GB 4GBx2 Kingston PC10600 DDR3 1333 Memory
    Graphics Card(s)
    NVIDIA Geforce GT640 2 Gig DDR3 PCIe
    Sound Card
    VIA VT1708s High Definition Audio 8-channel Onboard
    Monitor(s) Displays
    22" LG E2242 1080p and 2 19" I-INC AG191D
    Screen Resolution
    1280x1024 - 1920x1080 - 1280x1024
    Hard Drives
    Crucial MX100 256 GB SSD and 500 GB WD Blue SATA
    PSU
    Thermaltake TR 620
    Case
    Power Up Black ATX Mid-Tower Case
    Cooling
    Stock heatsink fan
    Keyboard
    Logitech Wireless K350 Wave
    Mouse
    Logitech M570 Trackball and T650 TouchPad
    Internet Speed
    80 Mbps Down 30 Mbps Up
    Browser
    Internet Explorer 11
    Antivirus
    Windows Defender
    Other Info
    HP DVD1040e Lightscribe - External USB2
Important to everyone, in my opinion. The W3C needs a new solution to the problem. There are several pieces like Local Storage that have been floated, but nothing really concrete. More importantly, any new solution will take years to become commonplace enough that it can be depended on to be there by everyone.

Whatever the solution, it needs to address privacy, security, and still allow local storage of preferences, authentication, etc... And it should be tied to the DO NOT TRACK flag so that users who choose not to be tracked won't be able to be by this technology.
 

My Computer

System One

  • OS
    Windows 8.1 Pro
    CPU
    Intel i7 3770K
    Motherboard
    Gigabyte Z77X-UD4 TH
    Memory
    16GB DDR3 1600
    Graphics Card(s)
    nVidia GTX 650
    Sound Card
    Onboard Audio
    Monitor(s) Displays
    Auria 27" IPS + 2x Samsung 23"
    Screen Resolution
    2560x1440 + 2x 2048x1152
    Hard Drives
    Corsair m4 256GB, 2 WD 2TB drives
    Case
    Antec SOLO II
    Keyboard
    Microsoft Natural Ergonomic Keyboard 4000
    Mouse
    Logitech MX
Good luck with that! Color me skeptical. ;)
 

My Computer

System One

  • OS
    Windows 10 Education 64 Bit
    Computer type
    PC/Desktop
    System Manufacturer/Model
    Asus
    CPU
    AMD Phenom II X4 980 Black Edition Deneb 3.7GHz
    Motherboard
    ASUS M4N68T-M V2 µATX Motherboard
    Memory
    8GB 4GBx2 Kingston PC10600 DDR3 1333 Memory
    Graphics Card(s)
    NVIDIA Geforce GT640 2 Gig DDR3 PCIe
    Sound Card
    VIA VT1708s High Definition Audio 8-channel Onboard
    Monitor(s) Displays
    22" LG E2242 1080p and 2 19" I-INC AG191D
    Screen Resolution
    1280x1024 - 1920x1080 - 1280x1024
    Hard Drives
    Crucial MX100 256 GB SSD and 500 GB WD Blue SATA
    PSU
    Thermaltake TR 620
    Case
    Power Up Black ATX Mid-Tower Case
    Cooling
    Stock heatsink fan
    Keyboard
    Logitech Wireless K350 Wave
    Mouse
    Logitech M570 Trackball and T650 TouchPad
    Internet Speed
    80 Mbps Down 30 Mbps Up
    Browser
    Internet Explorer 11
    Antivirus
    Windows Defender
    Other Info
    HP DVD1040e Lightscribe - External USB2
They strive hard, dreaming of replacing Apple, Android, Chrome OS, the hardware manufacturers, Google, etc, they come up with new ideas to achieve their goals, no surprise.

Our priority will be to find ways to do this that respect the interests of consumers
lol. The original text, before their PR dept. edited it:
Our priority will be to find ways to do this that gets us more money out of (and control over) consumers
.
 

My Computer

System One

  • OS
    W8.1, W7
    Computer type
    Laptop
    System Manufacturer/Model
    HP \ Toshiba \ Lenovo \ Dell E7440
    Browser
    FF
Note   Note
Let's keep this a productive discussion shall we, and not just bashing. :)

 

My Computer

System One

  • OS
    64-bit Windows 10
    Computer type
    PC/Desktop
    System Manufacturer/Model
    Custom self built
    CPU
    Intel i7-8700K OC'd to 5 GHz
    Motherboard
    ASUS ROG Maximus XI Formula Z390
    Memory
    64 GB (4x16GB) G.SKILL TridentZ RGB DDR4 3600 MHz (F4-3600C18D-32GTZR)
    Graphics Card(s)
    ASUS ROG-STRIX-GTX1080TI-O11G-GAMING
    Sound Card
    Integrated Digital Audio (S/PDIF)
    Monitor(s) Displays
    2 x Samsung Odyssey G7 27"
    Screen Resolution
    2560x1440
    Hard Drives
    1TB Samsung 990 PRO M.2,
    4TB Samsung 990 PRO PRO M.2,
    8TB WD MyCloudEX2Ultra NAS
    PSU
    OCZ Series Gold OCZZ1000M 1000W
    Case
    Thermaltake Core P3
    Cooling
    Corsair Hydro H115i
    Keyboard
    Logitech wireless K800
    Mouse
    Logitech MX Master 3
    Internet Speed
    1 Gb/s Download and 35 Mb/s Upload
    Browser
    Internet Explorer 11
    Antivirus
    Malwarebyte Anti-Malware Premium
    Other Info
    Logitech Z625 speaker system,
    Logitech BRIO 4K Pro webcam,
    HP Color LaserJet Pro MFP M477fdn,
    APC SMART-UPS RT 1000 XL - SURT1000XLI,
    Galaxy S23 Plus phone
Oops, sorry if my above comment was taken the wrong way. It wasn't meant to flame any forum member or anything like that. I'm just skeptical to this actually addressing what Mystere listed in his second paragraph of his post above mine. I meant no offense.
 

My Computer

System One

  • OS
    Windows 10 Education 64 Bit
    Computer type
    PC/Desktop
    System Manufacturer/Model
    Asus
    CPU
    AMD Phenom II X4 980 Black Edition Deneb 3.7GHz
    Motherboard
    ASUS M4N68T-M V2 µATX Motherboard
    Memory
    8GB 4GBx2 Kingston PC10600 DDR3 1333 Memory
    Graphics Card(s)
    NVIDIA Geforce GT640 2 Gig DDR3 PCIe
    Sound Card
    VIA VT1708s High Definition Audio 8-channel Onboard
    Monitor(s) Displays
    22" LG E2242 1080p and 2 19" I-INC AG191D
    Screen Resolution
    1280x1024 - 1920x1080 - 1280x1024
    Hard Drives
    Crucial MX100 256 GB SSD and 500 GB WD Blue SATA
    PSU
    Thermaltake TR 620
    Case
    Power Up Black ATX Mid-Tower Case
    Cooling
    Stock heatsink fan
    Keyboard
    Logitech Wireless K350 Wave
    Mouse
    Logitech M570 Trackball and T650 TouchPad
    Internet Speed
    80 Mbps Down 30 Mbps Up
    Browser
    Internet Explorer 11
    Antivirus
    Windows Defender
    Other Info
    HP DVD1040e Lightscribe - External USB2
Ditto. I won't retract the expressed opinion, but please delete my post above if deemed inappropriate in this topic.
 

My Computer

System One

  • OS
    W8.1, W7
    Computer type
    Laptop
    System Manufacturer/Model
    HP \ Toshiba \ Lenovo \ Dell E7440
    Browser
    FF
If only comments expressing praise for this idea are allowed, then the Administrators may as well close this thread.
 

My Computer

System One

  • OS
    Windows 7 Ultimate SP1 (64 bit), Linux Mint 18.3 MATE (64 bit)
    Computer type
    PC/Desktop
    System Manufacturer/Model
    n/a
    CPU
    AMD Phenom II x6 1055T, 2.8 GHz
    Motherboard
    ASRock 880GMH-LE/USB3
    Memory
    8GB DDR3 1333 G-Skill Ares F3-1333C9D-8GAO (4GB x 2)
    Graphics Card(s)
    ATI Radeon HD6450
    Sound Card
    Realtek?
    Monitor(s) Displays
    Samsung S23B350
    Screen Resolution
    1920x1080
    Hard Drives
    Western Digital 1.5 TB (SATA), Western Digital 2 TB (SATA), Western Digital 3 TB (SATA)
    Case
    Tower
    Mouse
    Wired Optical
    Other Info
    Linux Mint 16 MATE (64 bit) replaced with Linux Mint 17 MATE (64 bit) - 2014-05-17
    Linux Mint 14 MATE (64 bit) replaced with Linux Mint 16 MATE (64 bit) - 2013-11-13
    Ubuntu 10.04 (64 bit) replaced with Linux Mint 14 MATE (64 bit) - 2013-01-14
    RAM & Graphics Card Upgraded - 2013-01-13
    Monitor Upgraded - 2012-04-20
    System Upgraded - 2011-05-21, 2010-07-14
    HDD Upgraded - 2010-08-11, 2011-08-24,
So, no biscotti...?? :cool:
 

My Computer

System One

  • OS
    Win8.1 Pro, Desktop Mode
    Computer type
    PC/Desktop
    System Manufacturer/Model
    Me
    CPU
    AMD FX-8150
    Motherboard
    Gigabyte GA-890GPA-UD3H
    Memory
    8.00 GB Dual-Channel DDR3 (9-9-9-28)
    Graphics Card(s)
    AMD Radeon HD 6570
    Sound Card
    Creative X-Fi Titanium
    Monitor(s) Displays
    PX2710MW
    Screen Resolution
    1920x1080@60Hz
    Hard Drives
    1x1TB Western Digital WDC WD1001FALS-00J7B1 ATA Device Caviar Black -

    4 x 2TB Seagate ST32000542A -
    1 x 4TB Seagate External
    Case
    Antec
    Cooling
    Noctua NH-D14
    Keyboard
    Logitech Illuminated Keyboard K740
    Internet Speed
    60meg cable
    Browser
    Cyberfox
    Antivirus
    AVG Security Suite
Back
Top