Hit is an interesting choice of word.
At this point, I almost start to feel sorry for ms.... knowing as I do that 8.1 will be received no better than 8.... and perhaps not even as well.
Of course, I may well be proven wrong... but I doubt it....
Window 8.1 is being bashed in the news worse than Window 8 at this time.
MS need a different approach. Technically not difficult.