Big hurdle facing Windows 8 tablet adoption

Say what you will about Microsoft's shot at the tablet market with Windows 8, there's no denying the guts it took. Completely redesigning the biggest OS in history was guaranteed to ruffle a few feathers. Unfortunately, the big roll of the dice the company's taken with Windows 8 is not panning out so far in the tablet space. There's one particular reason why that may be, and there's not much Microsoft can do about it.

The consumer space, which is the giant market that has turned the iPad into such a success, is a different matter. Consumers aren't looking for tablets running Windows. It is in fact the furthest thing from their minds when they shop for tablets.
What they are looking for is an extension of their phone with a screen more comfortable to see. I believe that's a big reason why the iPad was so successful from its first appearance. People saw a way to do what they loved doing on their iPhones on a device that was better to use due to the bigger screen.

Big hurdle facing Windows 8 tablet adoption | ZDNet
 
Well, I did my part. I'm the one person who bought a Surface RT. :)

(Well, actually, me and Mary Jo Foley.)
 

My Computer

System One

  • OS
    Windows 8.1 Pro x64
    Computer type
    PC/Desktop
    System Manufacturer/Model
    Custom built/assembled myself
    CPU
    AMD FX-8350 Black Edition
    Motherboard
    ASUS M5A99FX PRO R2.0
    Memory
    16 GB Crucial Ballistix DDR3 1866
    Graphics Card(s)
    Gigabyte Radeon R9 280X Windforce
    Sound Card
    On-board audio
    Monitor(s) Displays
    Dell UltraSharp U2713HM 27" LCD
    Screen Resolution
    2560 x 1440
    Hard Drives
    Samsung 840 EVO 250 GB SSD
    Western Digital Caviar Black 2.0 TB SATA-3
    PSU
    Corsair HX850W
    Case
    Cooler Master HAF XM
    Cooling
    Stock
    Keyboard
    Logitech MK520 wireless
    Mouse
    Logitech MK520 wireless
    Internet Speed
    22 Mbps
    Browser
    IE/Chrome/Firefox
    Antivirus
    Windows Defender, Malwarebytes
Yeah, I don't know many (aside from tech geek friends) who said, "you know, what I really, really need is a full computer system in a small tablet form factor". People want battery life, they want lower prices, they want basic internet and social media functionality. A $500 Windows RT device and $1000 Surface Pro wasn't quite what they wanted.
 

My Computer

System One

  • OS
    Windows 7
    System Manufacturer/Model
    Self-Built in July 2009
    CPU
    Intel Q9550 2.83Ghz OC'd to 3.40Ghz
    Motherboard
    Gigabyte GA-EP45-UD3R rev. 1.1, F12 BIOS
    Memory
    8GB G.Skill PI DDR2-800, 4-4-4-12 timings
    Graphics Card(s)
    EVGA 1280MB Nvidia GeForce GTX570
    Sound Card
    Realtek ALC899A 8 channel onboard audio
    Monitor(s) Displays
    23" Acer x233H
    Screen Resolution
    1920x1080
    Hard Drives
    Intel X25-M 80GB Gen 2 SSD
    Western Digital 1TB Caviar Black, 32MB cache. WD1001FALS
    PSU
    Corsair 620HX modular
    Case
    Antec P182
    Cooling
    stock
    Keyboard
    ABS M1 Mechanical
    Mouse
    Logitech G9 Laser Mouse
    Internet Speed
    15/2 cable modem
    Other Info
    Windows and Linux enthusiast. Logitech G35 Headset.
But that's not even close to what the typical consumer wants in a tablet. They just want a big phone screen with apps.

Yep.
 

My Computer

System One

  • OS
    7/8/ubuntu/Linux Deepin
    Computer type
    PC/Desktop
Maybe it's just a matter of what somebody is exposed to first. Seems like the iPad kind of got it right when it came out and stole a lot of the momentum. Now all tablets and/or slates (and even hybrids) are compared to it. But the funny thing is, I notice things like when my young niece and nephew come over, they are brimming with excitement when they know they can play on my Surface. It's like, what they don't know won't hurt them ... sure, it has a "desktop" of some sorts and it runs Office, but they don't need to know that. The well-done games from the Windows Store blow them away.
 

My Computer

System One

  • OS
    Windows 8.1 Pro x64
    Computer type
    PC/Desktop
    System Manufacturer/Model
    Custom built/assembled myself
    CPU
    AMD FX-8350 Black Edition
    Motherboard
    ASUS M5A99FX PRO R2.0
    Memory
    16 GB Crucial Ballistix DDR3 1866
    Graphics Card(s)
    Gigabyte Radeon R9 280X Windforce
    Sound Card
    On-board audio
    Monitor(s) Displays
    Dell UltraSharp U2713HM 27" LCD
    Screen Resolution
    2560 x 1440
    Hard Drives
    Samsung 840 EVO 250 GB SSD
    Western Digital Caviar Black 2.0 TB SATA-3
    PSU
    Corsair HX850W
    Case
    Cooler Master HAF XM
    Cooling
    Stock
    Keyboard
    Logitech MK520 wireless
    Mouse
    Logitech MK520 wireless
    Internet Speed
    22 Mbps
    Browser
    IE/Chrome/Firefox
    Antivirus
    Windows Defender, Malwarebytes
Many of the XBOX-labelled games on Windows 8/RT are really well done and polished, especially Microsoft's own set of games. I'm talking games like Solitaire Collection, Minesweeper, Taptiles, Mahjong, Pinball FX2, Monsters Love Candy, etc.

However, I find many of the third party exclusive offerings to be very poorly put together. Most are using Comic Sans for a font, with rounded black borders and flood-fill gradients everywhere and they just look BAD. I've seen a memory matching game where @ 1920x1080 the card graphics are blocky, distorted, pixellated because (a) they are using low res images and (b) they are using NEAREST_NEIGHBOR filtering. This is on top of the overall UI looking extremely childish and amateurish. Why are so many Windows 8 apps looking like this? It's an eyesore.

Lastly, the Windows 8/RT store is extremely lacking in titles. You got a handful of good ones (the XBOX-labelled ones I mentioned before for instance), and some of the later versions of Angry Birds and whatnot. Then beyond that, you got.. a bunch of junk. Ugly, poorly made junk. A huge chunk of popular apps/games on iOS and Android have never been ported over. This is also true on Windows Phone 8, so you know... without a lot of big names existing on Microsoft's platform, who's ever going to want to pick Windows RT/phone over iOS or Android for a tablet device?

The surface pro is a lot more viable because it has higher res screen, way better specs, and proper x86_64 windows 8 with your familiar suite of desktop applications/games to install and use. RT doesn't have near enough of a familiar selection right now. I reckon if your big name app developers jumped on board with the Windows Phone 8/RT platform and ported their popular apps over, more people would be interested and get far more use out of Microsoft's devices than they do today. And for the love of God, app developers for Windows 8 need to step up their game on the design and polish of their apps! Stop using comic sans and thrown-together outline buttons!
 

My Computer

System One

  • OS
    Windows 8.1 Pro 64-Bit, Ubuntu 13.04 64-Bit
    Computer type
    PC/Desktop
    System Manufacturer/Model
    Custom Built
    CPU
    Intel Core i7 950 @ 3ghz
    Motherboard
    Asus Sabertooth X58
    Memory
    Crucial 6GB DDR3 1066mhz Triple Channel
    Graphics Card(s)
    1GB EVGA GTX 460 SE (Nvidia)
    Monitor(s) Displays
    Dual LG Monitors
    Screen Resolution
    1920x1080, 1280x1024
    Hard Drives
    80GB Intel 320 Series SSD
    640GB WD Caviar Blue
    320GB WD MyBook (converted to Internal SATA)
    1TB Seagate Barracuda
    PSU
    Corsair 650TX 650w
    Case
    CoolerMaster HAF 922
    Keyboard
    Logitech G110
    Mouse
    Logitech G500
    Internet Speed
    20mbps Down, 2mbps Up
Back
Top