Microsoft's string of Windows 8 adverts LITERALLY do follow salesmanship 101 to the punctuation.
1. Introduce your product.
2. Show why the consumer needs/wants your product
3. Explain the benefits and features of your product versus a competitor
4. Justify price if it's higher or lower than a competition product
What Microsoft has done:
1. Introduced Windows 8 and Surface tablets in an eye catching, entertaining way.
2. Have shown that Windows 8 has a familiar Desktop UI, convertible tablet PCs for easy convenience, have shown that the Surface RT includes Office 2013 Home and Student
3. The recent advert comparing Windows 8 (RT) to the ipad (About freaking time! YES!!)
4. The recent advert shows the price of the RT tablet being more useful, functional, and less expensive
But on a related note, I am so GLAD they did that ipad advert, oh my GOD. That is EXACTLY how I would had marketed Windows 8 FROM THE VERY START! Not seven months later, but seven days later after launch. It gets to the point that the ipad is lacking and underscores the fact it is a giant ipod for old people. It shows the staleness of ios compared to the vibrant UI of Windows. It also hits home the fact that the ipad is SO much more expensive compared to the Windows tablet, for less functionality as such. Simple and effective, Windows 8 style.
This ad is FANTASTIC!
They could've done better and showed the desktop doing traditional windows functions to truly drive the steak in the Apple.
You must be a fan of Greg Keizer of Computer World and Bogdan Popa of Softpedia.
It's no surprise these two hate Windows 8. Thank you for reposting and kludging up the entire news forum of trash from those two sites, clearly on a mission to generate anything negative they can come up with.
Well, there is the old adage about people living in glass houses...
On the other hand, apple did have those "I'm a mac & I'm a pc commercials...."
Rubbishing a competitor's product is BAD business anyway -- first you have ACKNOWLEGED that there is actually a product out there that competes with yours and secondly if the product is so bad you've implied that the potential customers of yours are stupid because they haven't realized that the competing product is rubbish anyway.
The sales / marketing teams really need to go back to school and take the basic 101 courses before putting out their puerile junk.
That kind of ads is a declaration of insecurity. Knowing that something is doing well and ride the bandwagon by imitating it. So at the end, MS come out as a copycat.
Why do MS have to attach their name with another popular name?
Microsoft is taking a huge chance doing this - Because iPad's have been a proved tech for years, people will buy them without even looking at competitor products, they simply want an Apple product.
If the Windows 8 Tablet WERE as useful as I have seen iPads to be, I would applaud this - But so far, Microsoft has not proved this to me. If I saw a Tablet with Windows 7 on it, altered to work well with the touchscreen, I would consider it - If it had goods battery life - iPads have been seen to stay on for ovcer 9 hours, but the typical laptop only 3 at most. Macbook Pros last well over 4 hours, using MACOS, less than 45 minutes using Windows 7. Windows 8 on a Macbook Pro ought to be kick-arse. I;d like to do a Bootcamp using Windows 8 on a Macbook Pro.
I've never stated it here, but the best Windows machine I have ever seen was a Macbook Pro I usually maintain. Windows 7 works the best on that of any machine I have ever used. I'd love to get Windows 8 on one. If I could afford a macbook pro, I'd use it mroe than my desktops.