Computerworld - A boutique system builder has bucked the industry trend of slumping PC sales by continuing to focus on selling Windows 7 machines.
Auburn, Wash.-based Puget Systems grew sales 20% in 2012, said Jon Bach, president of the independent PC seller, by specializing in high-performance, buit-to-order PCs -- primarily deskstops.
Puget's performance is in stark contrast to the global PC market, which contracted 6% in the fourth quarter of last year, and plummeted 14%
in the first quarter of 2013, according to research firm IDC.
Puget also went against the grain by selling significantly more Windows 7 PCs than ones equipped with the new Windows 8. That was not a strategy of its own choosing, however, as customers select the operating system for their custom-built machines.