that sort of model might work for corporates - however home users come from a different background --the OS is usually included when they purchase the machine so normally home users don't have to pay for a load of Windows licenses.
Also paying for CONTENT such as TV streaming etc is a bit like paying for utilities --people don't OWN the water / electricity / gas etc so they will pay for these types of services - however software is different -- there's no reason why you can't OWN a perpetual license.
For a non business user for example it makes almost ZERO sense to pay every month to RENT a CAR - most cars last 10 - 15 years or even longer these days so why pay huge rental amounts for a diminishing asset. I run a 12 year old BMW 328i which for me is far more comfortable than a modern new Honda CIVIC and costs me NOTHING per month --also runs with LPG (Liquid Petroleum Gas) as well which is CHEAP where I am and much more environmentally friendly than standard Gasoline / Petrol or Diesel.
So the rental model doesn't necessarily save money and for non business people the whole model should be looked at VERY CAREFULLY.