Toshiba exec: Microsoft confused consumers over Windows 8, RT
Microsoft has already taken a lot of flak over Windows 8, predominantly over its new design aesthetic. But more and more PC makers are lining up to point the finger at the software giant over its own marketing strategy.
At a product launch in Sydney, Toshiba Australia managing director Mark Whittard launched a ground-assault against Microsoft's marketing strategy, reports The Australian, claiming the software giant caused a "lot of confusion with Windows 8" with Intel-based machines and ARM-based machines.Toshiba exec: Microsoft confused consumers over Windows 8, RT | ZDNet
But Lenovo and Samsung, which both make Windows 8 and Windows RT-based devices, have already bundled in software to include the Windows Start menu, for instance, which remains one of the biggest gripes behind the latest Microsoft operating system.
OEMs are also complaining, reports ZDNet's Adrian Kingsley-Hughes. In his speaking to OEM sources, Microsoft is "destroying" the PC industry. Another OEM partner claimed the problems with Windows 8 has "handed over millions of customers to Apple."