editor-in-chief Chris Anderson embraced this idea
in his comment, "with enough data, the numbers speak for themselves." But can big data really deliver on that promise? Can numbers actually speak for themselves?
Sadly, they can't. Data and data sets are not objective; they are creations of human design. We give numbers their voice, draw inferences from them, and define their meaning through our interpretations. Hidden biases in both the collection and analysis stages present considerable risks, and are as important to the big-data equation as the numbers themselves.