Microsoft is doing a lot right in placing its long bet on ecosystem coherence. But along the way it is making unnecessary mistakes.
Windows 8 and Surface together represent a prodigious bet to round out an eco-branding ploy which hits all major product categories with a consistent look and feel. It is the insistence of that last point, the Metro interface everywhere, that is unnecessary and harmful.
Forcing loyal users through a usage quirk at every boot, just to arrive at the starting point that millions of people have loved for years, is wishful thinking at best, user hostility at worst -- and self-damaging in either event.