. With Windows 8 failing to spur PC demand, Microsoft is resorting to the oldest trick in the book: price cuts.Reports Tuesday in Taipei-based Digitimes and the Wall Street Journal indicate that Microsoft will lower the price of Windows 8 for PC makers in the coming months.
Not surprisingly,that should result in cheaper Windows 8 tablets and hybrids, according to IDC's Bob O'Donnell.
"It lowers the vendors' total cost, which allows them to get to a lower price point," he said.
But maybe more importantly, Microsoft has offered another incentive: to spark the market for small Windows 8 devices, any product with a display size of less than roughly 11 inches will get a discount plus a free copy of Office 2013, according to reports.
That plays into two trends: the lower cost of smaller touch displays and a market increasingly favoring smaller tablets.