Microsoft is gearing up for the evolution and optimization of the Windows brand experience beyond Windows 7. The companyâ??s focus is already shifting to Windows 8 and even beyond the next generation of Windows, which, if the codename strategy is kept, should be Windows 9.

The Windows brand covers additional products on top of the client OS, spanning Windows Server, Windows Azure and Windows Embedded. But at the same time, Microsoft talks about a trifecta, Windows client, Windows Mobile/Windows Phone and Windows Live.

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