- We must do something for we are losing market share to the other giants because consumers are buying touch pads like crazy!
- This is something we think those consumers will appreciate and buy.
- Therefore, we must do this.
To put it another way:
1. To improve things, things must change from familiar OSs we have created in the past.
2. We are changing things for the better.
3. Therefore, we are improving things <- Correct.
Last edited by HippsieGypsie; 18 Dec 2012 at 23:45.
We're talking the early to mid 80's here. Around the time of the famous Apple Superbowl commercial. Apple saw that more and more IBM PCs started creeping into homes. A huge market opportunity began to grow. That's why the ad campaign. It's the way I remember and see it anyway.
Around this time other OEMs started to get into the game with IBM architecture not the Mac. So now we have PCs flooding the market with Windows preloaded. It seems that Windows was more "user friendly" which aided in sales. It eventually lead the government suing MS for monopolizing.
There's more to it that meets the eye and far too much for me to post. IBM had one of the greatest sales department in history, just to name one. Many other factors of influence also.
So, we have reached a point in computing history where I believe the market has shifted to touch navigation due to smart phones and pads. Societies are becoming more mobile. Surely no one can doubt that this is a huge expanding market. A paradigm shift has occurred.
Let's keep in mind that Apple was always in the hardware/software business whereas MS was was generally software. MS did get into peripherals and Xbox this past decade or so. Recently Apple begins to dominate in the phone and pad market, for the general reason that they've always been in the hardware/software business. An edge so to speak.
As a result, MS begins to tailor and "reimagine" itself to enter this ever growing market. They are attempting to enter more of the hardware business via the Surfaces in order to expand. Please keep in mind that an organization, as with an organism, needs to forever grow or expand in order to survive, otherwise it becomes stagnant. That's why I think MS needed to change. Why did Kodak and Kmart (to name a few) take a plunge? They didn't change to tailor themselves to market trend. The bottom line is that the consumer decides market trends, not businesses. A business may introduce their envisioned product or service, but consumers have the final vote as to it's success.
So, we have MS introducing what I consider a "transitional" OS, which we can all agree is quite different than what MS has ever released before. It's not "familiar" to us. I believe their biggest goal is to create an OS to attempt to use across multiple devices. Not an easy task whatsoever. Obviously somewhere along the lines you make people angry and doubtful. Change, to me, has always been a "B".
I have always stated that 8 is not targeted at enterprise, although some may adopt to it at it's present form. I believe it's targeted at the general public to attempt to enter an ever growing market. I think some should not worry. MS would be stupid in leaving out their dominating market of enterprise. I truly feel that they have a 9 or 10 in mind for them. I believe it will continue to be along the Modern interface lines being able to multipane and multi-monitor. We'll have to take a wait and see what they envision.
In conclusion: Eat or be eaten.
IMO, IBM priced themselves out of the PC market.
I suspect that was because the executives:
- Didn't want PCs to cannibalise their Minicomputer and Mainframe sales (especially the Service Agreements)
- Ignored the fact that small businesses couldn't afford Minicomputers and Mainframes
The current situation isn't exactly identical to the IBM scenario, as there was no (public) Internet, Facebook or Angry Birds in those days.
We won't know until a few years have passed and we get to see the real figures related to sales and usage.
Is that a typo on the "think" instead of "thing", Cargo? If it is, it's the best of typos I've ever seen!